home Customer Experience, Insights and Data The Australian Taxation Office (ATO) selects Qualtrics

The Australian Taxation Office (ATO) selects Qualtrics

The Australian Taxation Office (ATO) has selected Qualtrics to help improve the delivery of support and services to Australian citizens. The multi-year agreement aims to provide the ATO with the ability to capture, analyse, and act on feedback shared with the agency, Qualtrics CustomerXM™ will enable the ATO to rapidly identify and meaningfully address customer issues, streamline processes, and provide stakeholders with greater visibility of the citizen experience delivered.

The ATO will use Qualtrics to conduct research among Australians and tax advisers, with insights set to guide and inform product and service innovation. The easy-to-use tools and expert support provided by Qualtrics will allow the ATO to quickly investigate issues, and rapidly access and analyse results from across the user experience.

“By focusing on listening and acting on feedback to continually improve delivery and ensure services and support are able to address evolving and diverse needs, government agencies like the ATO have an incredible opportunity to strengthen relationships with the people they serve,” said Phillip Bland, Principal Industry Advisor Public Sector Solution Strategy ANZ, Qualtrics.

Qualtrics is used by more than 750 government departments and agencies globally, including more than 150 in Australia and New Zealand.

Mark Atterby

Mark Atterby has 18 years media, publishing and content marketing experience.

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