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How Australian organisations are scaling their AI / CX pilots
  • Artificial Intelligence - AI
  • May 28, 2026
When disconnected CX turns people into middleware
  • Contact Centre & Channels
  • May 27, 2026
Would you trust an employee who routinely lies and hallucinates to your customers?
  • Employee Experience
  • May 26, 2026
Don’t let your customers succumb to email fatigue – How TravelOnline overhauled its customer journey
  • Marketing & Brand Experience
  • May 25, 2026
AI is not a cure all for customer service
  • Artificial Intelligence - AI
  • May 18, 2026

Artificial Intelligence

How Australian organisations are scaling their AI / CX pilots How Australian organisations are scaling their AI / CX pilots
  • Artificial Intelligence - AI
  • May 28, 2026
AI is not a cure all for customer service AI is not a cure all for customer service
  • Artificial Intelligence - AI
  • May 18, 2026

Executive Profiles and Interviews

Amplifying empathy with AI – Interview with Michelle Francis, General Manager of Customer Success at Australia Post Amplifying empathy with AI – Interview with Michelle Francis, General Manager of Customer Success at Australia Post
  • Executive Profiles
  • Apr 15, 2026
How Kennards Hire is navigating the digital frontier – Interview with Nathan Borg, Head of Digital and Customer Experience How Kennards Hire is navigating the digital frontier – Interview with Nathan Borg, Head of Digital and Customer Experience
  • Executive Profiles
  • Mar 23, 2026

Marketing

Don’t let your customers succumb to email fatigue – How TravelOnline overhauled its customer journey Don’t let your customers succumb to email fatigue – How TravelOnline overhauled its customer journey
  • Marketing & Brand Experience
  • May 25, 2026
Bankwest’s ‘Just Enough Bank’ requires a balance of both positioning and customer execution Bankwest’s ‘Just Enough Bank’ requires a balance of both positioning and customer execution
  • Marketing & Brand Experience
  • Jan 16, 2026

Customer Experience

Why the convergence of CRM and CCaaS is the new CX North Star Why the convergence of CRM and CCaaS is the new CX North Star
  • Customer Experience
  • May 13, 2026
The pulse of pathology – How Healius listens to the voice of the patient The pulse of pathology – How Healius listens to the voice of the patient
  • Customer Insights and Data
  • May 08, 2026

Digital

4 best billing and payment solutions for government agencies 4 best billing and payment solutions for government agencies
  • Digital Transformation & Technology
  • Sponsored
  • Feb 03, 2026
Creating student-first experiences: CSU’s Journey to proactive, empathetic support Creating student-first experiences: CSU’s Journey to proactive, empathetic support
  • Digital Transformation & Technology
  • Nov 27, 2025

Latest News

Global AI customer service market projected to hit $117.87 billion by 2034 amid rapid AI shift

May 28, 2026
Customer expectations are evolving rapidly in today’s digital-first economy. Businesses are under constant pressure to deliver faster responses, personalised experiences, and 24/7 support across multiple communication channels. This growing demand has accelerated the adoption of artificial intelligence (AI) in customer service, enabling organisations to streamline operations while improving customer satisfaction. The global AI for customer ...
Convai and Probe CX

Convai and Probe CX launch AVA AI Agent (AVA)

May 20, 2026
Convai and Probe CX have launched AVA AI Agent (AVA)—a bespoke, conversational AI assistant that has transformed Probe CX’s recruitment engine. Powered by Oration by Convai and spearheaded by Probe CX’s Head of Enterprise Digital, Lyle Smith, AVA automates initial candidate screening to deliver a 60% efficiency gain. This newfound efficiency gives Probe CX the ...

Upcoming Events

CMO Summit 2026

22-07-26
Surfers Paradise, QLD
Conference

Marketing Tech Symposium 2026

08-09-26
Hunter Valley, NSW
Conference

CX Retreat 2026

08-10-26
Cape Schanck,Victoria
Conference

CXFocus Magazine

CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.
  • Editorial schedule and features list

Latest Posts

  • How Australian organisations are scaling their AI / CX pilots May 28, 2026
  • When disconnected CX turns people into middleware May 27, 2026
  • Would you trust an employee who routinely lies and hallucinates to your customers? May 26, 2026
  • Don’t let your customers succumb to email fatigue – How TravelOnline overhauled its customer journey May 25, 2026
  • AI is not a cure all for customer service May 18, 2026
  • Why the convergence of CRM and CCaaS is the new CX North Star May 13, 2026
  • The rise of the customer service super agent May 13, 2026
  • The pulse of pathology – How Healius listens to the voice of the patient May 8, 2026
  • The folly of customer rabbit holes May 6, 2026
  • AI and the new productivity frontier – Why customer Intent is the ultimate differentiator May 5, 2026
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