Gumtree helps local buyers and sellers to connect and exchange goods and services across Australia. When COVID struck Gumtree had to make drastic changes to its operating model and how it serviced its customers. Amanda Behre, Head of Marketing, explains how Gumtree leveraged its data and customer insights to engage and connect with the communities …
Information about market trends are everywhere, but by the time conventional media reports, it is usually out of date. The reason is that the most up-to-date insights on consumer trends can be generated from data created by consumers themselves. Social media, review sites, eCommerce pages all contain a wealth of data that is updated by …
A seismic shift in consumer behaviour and emotions is currently occurring. The events of 2020 will permanently alter people’s beliefs, experiences and feelings. Deeply ingrained consumer behaviours and habits have been altered in response to the COVID pandemic. For Australian brands to stay relevant and understand what makes their target consumers tick – they must …
In 1978 Douglas Adams wrote about the ‘Babel fish’ in his comic Sci Fi novel The Hitchhiker’s Guide to The Galaxy. By placing the Babel fish in their ear, a person can translate every known language in the universe. Jeeves.Plus, an enterprising Australian start-up, is turning the fictional fish into a practical reality. Launched in …
Matchboard is an innovative online platform that connects businesses with the most appropriate suppliers for their needs. Reducing the need to undertake extensive research and evaluation of numerous tenders and proposals, Matchboard provides a shortlist of the most suitable providers. We talk to Sharon Melamed Matchboard founder and Suncorp innovator of the Year 2018. Melamed …
Vollie is an online volunteering platform, allowing not-for-profits and charities to connect with qualified professionals and students for skills based volunteering. Founded in 2016 and launched in 2017, Vollie has so far delivered 7000 hours of volunteer work worth over $370,000. Their success has been built on adopting a ‘customer experience’ approach to engaging millennials …
Verifier is an innovative new platform that aims to disrupt the lending and credit industries by offering consumers a simpler, more efficient and secure way to verify their income online. It has already been adopted by most of the major lenders in Australia and is soon to launch overseas. We talk to Verifier’s founder, Lisa …
Cumulus VFX is a successful and fast growing visual effects studio, based in Byron Bay, that produces high quality visual effects for film, television and other visual media. Will Gammon, the CEO and founder, explains how creating a culture based on creativity, learning and having fun breeds successful innovation and productivity in a fiercely competitive industry. …
Cedar Anderson, one of Australia’s greatest inventors and business innovators, talks about Flow Hive’s phenomenal success in revolutionising the worldwide beekeeping industry. Fundamental to that success has been Flow Hive’s commitment to doing the right thing and having a positive impact on the world. This commitment to doing business for a positive purpose, is one …
Margot Cairnes interviews entrepreneur and innovator Nick Curtis AM on how to create a vision for a business that inspires and motivates its people. Nick can be described as a “serial entrepreneur” and market disrupter, whose business interests bridge the divide between the old economy and the new digital economy. Nick’s joint interest in mining …