SugarCRM has launched
SugarPredict – a new, easy to implement AI tool to overcome the inaccuracies
and inconsistencies typically found in CRM data.
The quality and consistency of the data entered by CRM users can create
challenges for basic AI systems. SugarPredict takes a different approach by
enriching customer data with additional attributes that results in more
comprehensive and consistent AI models. SugarPredict provides accurate
predictions, even with limited first-party data, while diligently guarding the
privacy and security of company and customer information.
“AI can solve a number of sales and marketing
barriers today, putting it at the heart of CRM,” said Paul Greenberg, president
of the 56 Group and author of CRM at the Speed of Light. “Sales teams that lean
into AI-powered CRM can take advantage of the lead insights and opportunity
models that give them a significant competitive advantage.”
As the first of many SugarPredict-powered
capabilities in Sugar Sell, SugarPredict analyses historical account, deal, and
company data to accurately predict which leads are most likely to become
customers. Lead scoring is based on similarity to historical conversions
(converted leads or closed-won opportunities), while ideal customer profile
matching identifies leads that are similar to a company’s past and current
customer bases.
SugarCRM Launches SugarPredict
