SugarCRM Inc. has announced the acquisition of Node Inc., an artificial intelligence (AI) platform . The acquisition aims to bolster Sugar’s e CX platform by automatically forecasting expected outcomes and highlighting previously unforeseen challenges and opportunities.
Making sense of data is a perennial issue for companies. Deep learning models are limited by the quality and quantity of input data, which historically has been inaccurate or incomplete in real-life CRM implementations. Node’s deep learning models identify signals with up to 81% greater accuracy than heuristic-based approaches to deliver the tangible benefits of heightened performance and true predictability.
“Sugar has been a fantastic platform at its heart,” said Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light. “Adding Node has the potential to bring impressive predictive accuracy to Sugar’s platform and products. And now more than ever it is critical to leverage all available data and signals to work towards better outcomes for both customers and the business alike.”