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SoftBank Extends Partnership with Medallia

SoftBank Corp last year deployed Medallia Experience Cloud Platform across 3,000 retail locations to enhance the customer journey across key touch points such as taking out a new contract, upgrading a mobile device and updating personal information.

SoftBank has now extended the relationship with Medallia for an additional three years with the Medallia Experience Cloud platform rolled out to include additional customer touch points across its retail environment.

“The scalability, system stability and management support for Medallia’s Customer Experience Platform were key factors in our decision to implement it through our retail business,” said Fumiya Takasu, consumer sales unit/sales strategy division vice president, SoftBank. “We have recorded improvements in customer satisfaction since using the platform and now plan to expand it to other segments of our business to further enhance the customer experience.”

Mark Atterby

Mark Atterby has 18 years media, publishing and content marketing experience.

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