Qualtrics have announced the appointment of Jason Laufer as Country Manager for Qualtrics in Australia and New Zealand (ANZ).
In this role Jason will lead the company’s operations in ANZ as Qualtrics embarks on its next phase of growth. Leading the 200+ strong Qualtrics team in ANZ, Jason will work closely with Qualtrics’ customers, employees, and partners to help them design and improve experiences across the four core pillars of business – customer, employee, product, and brand.
Jason brings more than 20 years’ experience in senior leadership roles in the software industry – including at LinkedIn, IBM, and Microsoft – and is recognised as one of Australia’s Outstanding LGBTI Leaders.
“The continued demand for Qualtrics globally and in ANZ is testament to our industry-leading ability to deliver the support and services businesses and governments need to design and improve each of the experiences they deliver with confidence and precision. As we continue to lead the way in building the experience management category we are making significant investments to expand our capabilities and expertise in 2021,” said Brigid Archibald, Managing Director for Qualtrics in Asia Pacific and Japan.
Jason’s appointment follows a number of additions to Qualtrics’ global leadership team announced in January 2021, including the appointment of Brad Anderson to President of Products and Services, and Abhi Ingle to COO of Revenue Operations, Pre-Sales, & Industry.