The pandemic challenged every company to respond to sudden shifts in customer expectations —from the way people want to interact with customer service to their expectations of how brands responded to the crisis. As we move into the post-pandemic world, the most successful companies will make their decisions by deeply connecting with their customers to understand changes in their expectations, predict future behaviours, and create great experiences, even in the face of uncertainty.
“Customer preferences and expectations have evolved significantly this past year, and companies will need to adopt an experience-first approach to customer relationships moving forward,” said Jay Choi, Chief Product Officer of Qualtrics. “The most successful companies adapt and thrive even during disruptive times by understanding the ‘how’ and ‘why’ behind customer behaviours and using that data to proactively design and deliver the best experiences for their customers.”
Qualtrics is delivering the following new solutions to help every company understand what their B2B and B2C customers are experiencing with their brand continuously across different milestones, and enable them to able to quickly act on that experience data:
- Relationship Health gives companies a continuously updated view of the health of their customer relationships to help them deliver more personalised experiences, improve customer loyalty, and reduce attrition. Relying only on annual surveys can put companies at risk of losing customers before they even know they are unhappy. With Relationship Health, organisations can collect feedback consistently across the customer journey to get an up-to-date view of the health of their customer relationships at key milestones.
- Account-Based Relationship Diagnostic gives companies a holistic view of their B2B customer relationships to help them build deeper connections and drive more revenue. Account-Based Relationship Diagnostic combines experience data from every contact within a customer’s organisation to give sales and customer success teams a complete view of the account’s overall health. Instead of using just one individual’s feedback as a measure, teams can understand the key drivers for the overall account based on every stakeholder’s point of view of the customer experience.
- Digital Support Optimisation helps companies deliver frictionless customer care through any digital channel. This new solution enables care teams to use feedback to uncover gaps in their digital support experiences that may lead unhappy customers and increased use of costlier support channels.