Medallia has acquired Sense360, the next generation consumer insights platform. Sense360 provides always-on, consumer and competitive intelligence from buyer and non-buyer segments and answers pressing questions such as what is driving traffic, what are the growth opportunities in a specific market and which competitors are gaining share and why.
Many industries are looking for ways to know and understand their customers, but lack direct consumer insights. By combining 5 billion consumer signals from business visits, transactions and feedback, Sense360 delivers comprehensive, real-time intelligence and industry-relevant benchmarks to help brands understand where, how, and why buyers and non-buyers spend their time and money.