home Uncategorised Medallia Acquires Behavioral Consumer Intelligence & Benchmarking Leader, Sense360

Medallia Acquires Behavioral Consumer Intelligence & Benchmarking Leader, Sense360

Medallia has acquired Sense360, the next generation consumer insights platform. Sense360 provides always-on, consumer and competitive intelligence from buyer and non-buyer segments and answers pressing questions such as what is driving traffic, what are the growth opportunities in a specific market and which competitors are gaining share and why. 

Many industries are looking for ways to know and understand their customers, but lack direct consumer insights. By combining 5 billion consumer signals from business visits, transactions and feedback, Sense360 delivers comprehensive, real-time intelligence and industry-relevant benchmarks to help brands understand where, how, and why buyers and non-buyers spend their time and money. 

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Mark Atterby

Mark Atterby has 18 years media, publishing and content marketing experience.

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