Following the completion of their merger in March 20201, Confirmit and FocusVision have announced that they merged companies will be branded together under the new name of Forsta.
Kyle Ferguson, who has been appointed Chief Executive Officer of the combined business said: “I am delighted to be able to confirm the successful merger of Confirmit and FocusVision. What started as an aspiration has become a reality. The coming together of two great companies to create a world class business that will reinvent the global insights industry is now within our reach. As we build our new organisation, we will continue to exceed our clients’ expectations, innovate a best-of-breed technology approach, and ensure that we continue to be a great place to work for our people, while attracting the best talent in the industry.
“This heralds the beginning of a new era in our industry. Our business will focus on the three pillars of qualitative, quantitative and Voice of Customer/Employee research. We will enable smarter decision making, bridging the gap for our customers so they benefit from the accuracy, accessibility and action provided by our platform. We will make the complex simple by turning insights into stories that fuel action.”
Chris Nagy has been appointed President & Chief Financial Officer of the new business, integration of which begins today. Both the Confirmit and FocusVision brands remain in place as integration rolls out, leading to an anticipated new brand, strategy, vision, mission, and purpose, expected to launch in Q2.