Where does the customer journey end?
![](https://www.cxfocus.com.au/wp-content/uploads/2021/07/cx-travel-1-267x167.jpg)
From Telstra Enterprise. End-to-end customer experience is the journey a customer takes from their initial thoughts or considerations to the actual purchase of a product. But the journey doesn’t end there! A customer’s initial buyer experience may have been sensational. The website was easy to navigate and the checkout process was simple and streamlined. But …