Author: Nali Giliana

Nali Giliana, Vice President of Digital Strategy & Market Growth - UserTesting. Nali is a veteran in the Digital Experience and Omnichannel Strategy space with 18+ years of experience. He is focused on driving the UserTesting Digital Experience strategy and growth. Nali has held positions in Digital Marketing and Omnichannel Experience Delivery for both the public and private sectors, including OpenText, Adobe, Prysm, HP, and Choice Hotels International.

What goes into building an outstanding CX Strategy?

By Nali Giliana   Posted in Customer Experience
Posted on

Exceptional CX is the foundation of business. This statement holds more merit now than ever due to the COVID-19 crisis. Almost overnight, consumers were pushed to change their daily routines, consumption patterns and how they interacted with brands. It became crucial for companies to keep a real-time pulse on changing customer preferences and redesigning their …