In a previous blog, we discussed the key components to successfully implement an account based strategy. From there, we talked about the connection points between ABM and ABS. In a follow-up blog, we then identified potential gaps in the process and how to optimize a martech stack for ABM success. A strategic and holistic account …

Regardless of the size and structure of your marketing and sales teams, new roles have emerged as key components to connect the two departments. These roles are considered critical to the success of any account-based strategy. Sales Development Representatives (SDRs) The SDR function is increasingly important to organisations implementing account-based strategies. Traditionally, this role is …