Author: Anita Bowtell

Anita is a leading figure in the Customer Experience and Contact Centre industries. With Interact Melbourne she leads an extensive network of CX and technology professionals and executives. She is passionate about customer experience and helping people reach their full potential. Throughout her career, she has demonstrated visionary leadership in various roles as Founder, Co-Founder, CEO, Vice Chair, President and Executive Director.

Curiosity, Innovation and the Customer Experience

By Anita Bowtell   Posted in Customer Experience People
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curiosity customer experience

Curiosity is a basic human instinct. The desire to gain new information and experiences has led to numerous breakthrough discoveries and inventions. If fostered in the workplace it drives innovation and collaboration, solves intractable problems and allows us to see new possibilities and opportunities for growth. It’s also fundamental to an organisation’s ability to add …

Look who’s getting married – Outsourcing Relationships

By Anita Bowtell   Posted in Customer Experience Features
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outsourcing relationships

An outsourcing contract is like a marriage contract. It doesn’t necessarily define the success of the relationship, but it does go a long way in facilitating it. And like a marriage the relationship should be allowed to grow and evolve over time. Outsourcing deals are becoming more and more complex and dynamic, requiring effective governance …