Forsta have appointed Henry Pooley to be Managing Director for the Asia Pacific (APAC) region, signalling a more significant focus on the region going forward.
An experienced senior executive, team leader and commercial business strategist, Pooley has nearly two decades of experience in managing and leading global sales and client management teams, with special expertise in SaaS technology. Based in Sydney, Pooley will further strengthen Forsta’s position and growth across the APAC region.
“I’m very excited to join Forsta at this incredible time in the company’s rapid growth,” said Pooley. “The beauty of Forsta’s HX Platform is that it fosters a more holistic understanding of the full human experience across customers, employees and other key audiences, so that companies are empowered to take the smartest action based on more complete insights. It’s a pleasure to be joining the team driving the Asia-Pacific organisation through its next phase of expansion.”
Prior to joining Forsta, Pooley was the Chief Commercial Officer at Fraedom (acquired by Visa), where he was instrumental in transitioning Fraedom’s commercial business into Visa. He also worked in various Director roles at American Express for over nine years, where he oversaw the growth of key regions, including Australia and the United Kingdom.