The multi-channel customer experience challenge
![](https://www.cxfocus.com.au/wp-content/uploads/2017/03/multichannel-min-300x188.jpg)
The ability to offer customers the ability to communicate with a brand via a variety of channels has been the Holy Grail for the contact centre industry for quite some time. Now days customers are multi channel shoppers and business as a whole are struggling to meet the multi-channel expectations of their customers.