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As channels and touchpoints expand and evolve, engineering a seamless customer contact journey has become increasingly technical. Combined with the challenges of talent recruitment, technological integration, and limited resources – focusing on identifying the most impactful moments and delivering excellence will be key to drive satisfaction, loyalty – and boost business profits. The aim this year? To equip you with the inspirational insights, industry intelligence, practical guidance in CX, digital transformation and innovation. Join us from 27 Feb – 1…Find out more »
Reflecting on 2023, within the realm of digital marketing, private domain marketing has emerged as a pivotal approach. Concurrently, live streaming for product promotion and the standardization of live broadcasts have become central components of marketing strategies. Regarding the channel structure, omnichannel marketing has evolved into a prevailing long-term trend. <br\>Driven by technological advancements, demand-side factors, and supply-side dynamics, social media and e-commerce platforms are increasingly converging. The industry chain model of “content + live streaming + e-commerce” continues to optimize,…Find out more »