From automating mundane tasks to creating hyper-personalised experiences, AI is leaving a mark on every pixel and click. But what does this mean for the future of digital marketing, and …
In the realm of loyalty marketing, gamification is playing a crucial role in enhancing customer experiences, fostering loyalty, and driving engagement. It leverages the innate human desire for competition, achievement, …
Marketing success in 2024 is evolving rapidly, shaped by constant technological advancements and shifting consumer behaviour. While specific tactics may change, some core elements will define marketing success in the …
The hype around Artificial Intelligence (AI) is deafening, but it often drowns out the needs of small and medium-sized businesses (SMBs) and non-profits. Enter NTENDER.AI, an Australian startup dedicated to …
The digital landscape is evolving at breakneck speed, and online shoppers are demanding more than just static product images and detailed descriptions. In this dynamic, complex and crowded environment, video …
In the battle for customer hearts and minds, reliable metrics are critical. The Value Enhancement Score (VES) is a rising star, touted as a more nuanced predictor of customer loyalty …
In the digital realm, where physical interactions are limited, CX becomes the primary differentiator between brands. It encompasses everything a customer feels and experiences, from their first encounter with a …
Public service’s dynamic landscape means that government departments face a pivotal challenge: evolving citizen experiences to meet the growing expectations of the people they serve. This evolution is not just …
2023 has been a busy year for AI. From the continual release of ChatGPT features, to more companies and marketers now actively pursuing and investing in Generative AI projects and …
Customer satisfaction metrics have been a north star. But as any SaaS CEO will tell you, satisfaction is a fleeting and sometimes deceiving metric. It’s one thing for a customer …