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Making matches in cyber heaven

By Mark Atterby   Posted in Disrupt the Disrupters
Posted on November 15, 2018November 22, 2018

Matchboard is an innovative online platform that connects businesses with the most appropriate suppliers for their needs. Reducing the need to undertake extensive research and evaluation of numerous tenders and …

BAU vs Innovation: The biggest CX challenge

By Mark Atterby   Posted in Customer Experience
Posted on November 6, 2018

Most enterprises understand what they need to do in terms of CX and their digital strategy. They appreciate the need to be agile, innovative, and to engage employees as well …

Australian startup unlocks the value of online volunteering

By Mark Atterby   Posted in Customer Experience Disrupt the Disrupters
Posted on October 25, 2018October 25, 2018

Vollie is an online volunteering platform, allowing not-for-profits and charities to connect with qualified professionals and students for skills based volunteering. Founded in 2016 and launched in 2017, Vollie has …

Who wants to be a Chief Customer Officer?

By Mark Atterby   Posted in Customer Experience People
Posted on October 18, 2018

Chief Customer Officers (or roles with similar titles and responsibilities) are being appointed in ever increasing numbers to boards across Australia and overseas. This reflects the increased effort and importance …

There’s no such thing as Customer or Employee Loyalty

By Tricia Mikolai   Posted in Customer Experience People
Posted on October 8, 2018October 9, 2018

I remember being devastated when I learnt that Santa Claus and the Easter Bunny weren’t real…but as reality set in, I was embarrassed that I’d let myself get fooled for …

Innovation is useless. Unless it creates value.

By Ursula Dauenhauer   Posted in Features People
Posted on October 4, 2018October 4, 2018

Innovation and developing disruptive strategies dominate business discussions these days. The reason ‘why’ is clear. The ‘how-to’ is not. Indeed, it’s risky business getting it wrong. Rather than creating value …

Reaping the rewards from your account-based strategy

By Michel Stutz   Posted in Marketing & Brand Experience Sales
Posted on October 2, 2018October 2, 2018
account based strategy

In a previous blog, we discussed the key components to successfully implement an account based strategy. From there, we talked about the connection points between ABM and ABS. In a …

Why SEO can harm your customer experience!

By Mark Atterby   Posted in Digital Transformation & Technology Marketing & Brand Experience
Posted on September 26, 2018September 26, 2018

In the pursuit of Google rankings the customer experience is often neglected. Most people are aware that certain SEO practices will do more harm than good. However, even legitimate SEO …

Creating a seamless employee experience

By Mark Atterby   Posted in People
Posted on September 19, 2018

Employees and management, from their experiences as consumers, are expecting greater service and easy access to information within their organisation. It’s about viewing the HR department as a service provider …

Look who’s getting married – Outsourcing Relationships

By Anita Bowtell   Posted in Customer Experience Features
Posted on September 12, 2018September 12, 2018
outsourcing relationships

An outsourcing contract is like a marriage contract. It doesn’t necessarily define the success of the relationship, but it does go a long way in facilitating it. And like a …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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