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Category: Uncategorized

Why the world’s largest CPG firms have embraced channel-less commerce

By Clotilde de Mersan   Posted in Uncategorized
Posted on March 6, 2025April 2, 2025

The term “channel-less commerce” can mislead. How, after all, might one engage in commerce without some sort of channel to connect sellers to buyers? Channel-less commerce means quite the opposite. …

Customer-centric, composable, collaborative: The 3Cs of innovative banking in 2025

By Jeremy Thomas   Posted in Uncategorized
Posted on February 11, 2025March 4, 2025

The Australian banking sector is at a crossroads. Industry consolidation and rising competition are pushing banks to innovate, but outdated technology continues to hold them back. Banks with traditional digital …

Every click and pixel – How AI can supercharge your digital marketing

By Mark Atterby   Posted in Digital Transformation & Technology Marketing & Brand Experience Uncategorized
Posted on January 31, 2024February 28, 2024

From automating mundane tasks to creating hyper-personalised experiences, AI is leaving a mark on every pixel and click. But what does this mean for the future of digital marketing, and …

Using big data to uncover the invisible

By Vinay Samuel   Posted in Customer Insights and Data Uncategorized
Posted on April 17, 2023May 8, 2023

For many Australian businesses, harnessing data is the key to anticipating customer needs and market shifts, uncovering hidden trends and having the intelligence to know when to develop new products …

Understanding customer sentiment and what drives real value

By CXFocus Editor   Posted in CX Network Uncategorized
Posted on January 23, 2022February 23, 2022

Article by Olivia Powell, article first published by CX Network Founder and CEO of Beyond Philosophy, Colin Shaw, on how to understand the difference between what customers say and what will …

How to get your CEO and CFO excited about Customer Experience

By Rebecca Wilson   Posted in Uncategorized
Posted on October 26, 2021November 29, 2021

Experience management leaders need to go beyond offering simple ROI and financial metrics to justify and validate the value of their customer and employee experience initiatives. They need to convince …

Creating positive employee experiences in a time of crisis

By Mark Atterby   Posted in Uncategorized
Posted on May 11, 2020July 1, 2020

In the wake of the changes wrought by the COVID crisis and social distancing measures such as working from home, maintaining positive employee experience is more important than ever. A …

Don’t forget the EX in pursuit of the CX

By Graham Schultz   Posted in Customer Experience People Uncategorized
Posted on June 19, 2019August 12, 2019

Giving employees collaboration tools via the cloud and unified communications (UC) to create better customer experiences (among other critical objectives) is smart business … and Australian business leaders know it. …

Retailers utilise IoT to create highly personalised CX

By Mark Atterby   Posted in Uncategorized
Posted on February 12, 2019February 12, 2019

A new report from Boston Retail Group in the US claims that retail customers want highly personalised experiences whether that’s online, via their mobile phone or in the physical outlet. …

Winning customers back with an honest apology

By Libby Dale   Posted in Uncategorized
Posted on January 29, 2019February 6, 2019

It seems common sense that if you let someone down or fail to deliver what you have promised, you need to apologise.

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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