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Category: Customer Experience

Customer experience (CX) is the heart of any successful business. In this category, you’ll find insightful articles packed with actionable strategies to transform your customer interactions. Discover how to leverage empathy, personalise your approach, and utilise technology effectively to create a seamless and delightful customer journey. Gain expert advice on building customer loyalty, reducing churn, and turning happy customers into brand advocates.

Unleash the power of exceptional customer service! Dive into articles exploring the latest trends, tips, and strategies to elevate your customer experience and build lasting brand loyalty.

Ultimately, investing in CX is an investment in the future of your business. It’s about building a foundation of trust, creating memorable experiences, and fostering a community of loyal customers who not only return but also champion your brand. By understanding and prioritising the customer experience, businesses can unlock sustainable growth, enhance brand reputation, and cultivate a competitive advantage that sets them apart.

Serving a community in crisis

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on October 15, 2020November 17, 2020

Two years ago, the Salvos Stores embarked upon their customer experience journey by deciding to put their customers and the communities they serve at the heart of everything they do. …

What makes today’s consumers tick? Behavioural Economics can explain

By Elisa Adams   Posted in Customer Experience Disrupt the Disrupters Marketing & Brand Experience
Posted on October 8, 2020November 17, 2020

A seismic shift in consumer behaviour and emotions is currently occurring.  The events of 2020 will permanently alter people’s beliefs, experiences and feelings. Deeply ingrained consumer behaviours and habits have …

CX Day Australia 2020: Customer Empathy critical for CX Success during COVID

By Mark Atterby   Posted in Customer Experience
Posted on October 6, 2020November 9, 2020

An outstanding array of Australian CX thought leaders gathered on the 6th October to share stories on how their teams met the challenges of the COVID pandemic. Though each story …

Cybersecurity: CX Threat or Opportunity

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on September 17, 2020October 15, 2020

The increased pace of digital transformation, due to the COVID pandemic, has drastically changed the cybersecurity landscape.  The potential impact of these changes and their ramifications for CX are significant. …

Five tips to obtaining qualitative customer feedback

By Efrat Vulfsons   Posted in Customer Experience
Posted on September 10, 2020October 8, 2020

You get the best insight into your business from your customers. They’re the ones who are experiencing everything firsthand. Your clients use your website, speak with your employees, and use …

The Employee Experience post COVID 19

By Mark Atterby   Posted in Customer Experience Features People
Posted on August 27, 2020October 6, 2020

Most Australian employees expect things to improve in their workplaces as a direct result of changes being made by employers and their response to the COVID-19 pandemic. They expect to …

How empathy can drive customer support success

By Amy Foo   Posted in Customer Experience People
Posted on August 20, 2020September 26, 2020

Throughout the COVID-19 pandemic, customer support teams have been on the front line, contending with increased ticket volumes at the same time as having to adapt to changing circumstances and …

CX Leadership Profile: Lisa Dowie, Chief Customer Officer for PEXA

By Mark Atterby   Posted in Customer Experience Executive Profiles
Posted on August 6, 2020September 17, 2020

PEXA is an online property settlement platform used by 150 financial institutions as well as more than 9,000 legal and conveyancing firms across Australia. Lisa Dowie, Chief Customer Officer for …

The post-COVID-19 contact centre

By Bill Zeng   Posted in Customer Experience
Posted on July 29, 2020September 10, 2020

COVID-19 has changed workplaces permanently, and the call centre is no exception. Across Asia, where the technology and security allowed, call centre employees were sent home to work remotely. When …

Turning your company leaders into customer experience superheroes

By Rebecca Wilson   Posted in Customer Experience
Posted on July 23, 2020September 3, 2020

It’s often said that to succeed, Customer Experience practitioners need a unique blend of resilience, patience and resourcefulness with a good dose of empathy. To fulfil an organisation goal of …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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