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Author: Mark Atterby

Mark Atterby has 18 years media, publishing and content marketing experience.

Turning debt collections into a positive customer experience

By Mark Atterby   Posted in Customer Experience
Posted on April 30, 2018May 1, 2018
debt collections customer experience

For most organisations, managing credit and debt collections can be a time consuming, costly and complex process.It’s viewed as a necessary but negative and thankless task. An experience that everyone …

Can cognitive content management deliver a personalised customer experience?

By Mark Atterby   Posted in Customer Experience
Posted on April 19, 2018May 1, 2018
Cognitive Content Management

Content, whether it’s written, visual, aural or interactive, underpins the customer experience. The challenges lie in the ability to deliver the right content at the right time to the right …

Living and shopping in an Augmented Reality

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on March 22, 2018May 1, 2018
Augmented Reality Customer Experience

2018 is seeing Augmented Reality (AR) emerge into the mainstream market. The perception that AR is an expensive novelty has shifted.  AR applications are now delivering real business value to …

Have you been verified? New platform disrupting the lending industry

By Mark Atterby   Posted in Disrupt the Disrupters
Posted on March 7, 2018May 1, 2018
Lisa Schutz CEO Verifier

Verifier is an innovative new platform that aims to disrupt the lending and credit industries by offering consumers a simpler, more efficient and secure way to verify their income online. …

What does blockchain offer the customer experience?

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology Features
Posted on February 27, 2018February 27, 2018
Blockchain impacts customer experience

In terms of managing, sharing and accessing information and data via the Internet, blockchain delivers trust, transparency, as well as greater speed and efficiency. Famous for the rise of cryptocurrencies …

Why are Australian business leaders so ill prepared for digital transformation?

By Mark Atterby   Posted in Digital Transformation & Technology Features
Posted on December 14, 2017

The leadership of most Australian business and government organisations lack the competencies to lead their organisations through digital transformation, according to Mark Toomey Executive Chair at Australia’s Digital Leadership Institute. This lack of …

Customer Experience Technology Trends for 2018

By Mark Atterby   Posted in Customer Experience Features
Posted on November 13, 2017
customer experience technology 2018

Technological innovation and digital disruption are dramatically reshaping the way brands are interacting with customers. Terms such as AI, chatbots, machine learning, AR, VR and a host of others have …

Has ‘Customer Experience’ become meaningless?

By Mark Atterby   Posted in Customer Experience
Posted on October 18, 2017
Is customer experience meaningless

The term ‘customer experience’ is now ubiquitous and used in so many different contexts that it means everything yet nothing at the same time. The term has become useless in …

Reshaping the customer experience with Augmented Reality (AR)

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on October 11, 2017October 11, 2017
augmented reality reshapes customer experience

The emergence of AR (Augmented reality) promises to revolutionise the customer experience by offering immersive experiences for both consumers and employees. Many do question, however, what is the actual potential …

The challenge of creating a ‘Customer first’ culture

By Mark Atterby   Posted in Customer Experience
Posted on October 4, 2017

Almost all organisations say that their customers come first. In reality, most business processes and organisational structures are built around the management and operational needs of the organisation. Building a …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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