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A customer experiences ‘WOW’ when they receive a pleasant surprise. Rather than being satisfied with their experience, their expectations have been exceeded. To create this sense of ‘WOW’ in the mind of your customer requires a culture that puts the customer at the heart of every decision and action made by the organisation.
It also requires a culture and organisational environment that truly embraces innovation. Customer-centricity is invariably tied to innovation. Innovating the customer experience means adding more value to the customer’s relationship with your business.
Please join our panel of experts as we examine the following: