Enhancing CX is a mission-critical mandate for modern businesses.CX has clearly become key to business competitiveness and will imminently overtake price and product as the key brand differentiator.
77 per cent of Asia Pacific (APAC) businesses experienced a surge in new customers through digital channels over the past 18 months.
This demand for digital interactions continues to accelerate across the region. However, less than one in five consumers encounter CX that exceeds expectations. In fact, 71 per cent would switch to a competitor after just one bad customer service experience. Fortunately, APAC businesses recognise the urgency to advance their CX and are set to outstrip other global regions in CX investment this year.
With that in mind CX APAC 2023 will look to discuss key areas including:
We look forward to welcoming you to the online discussion in March 2023!
