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Let’s get digital – before it’s too late

By Mark Atterby   Posted in Digital Transformation & Technology
Posted on September 13, 2017

The call to “Go digital” has been echoing in boardrooms across the globe. It’s a herald of momentous and ground shaking change with potentially far-reaching consequences. Disruption and innovation caused …

Most companies fail to connect “Voice of the Customer” with real business goals

By Mark Atterby   Posted in Customer Experience
Posted on September 5, 2017September 5, 2017
Voice -of-the-customer

To compete on customer experience organisations need to understand the type of experiences they are currently creating. To gain greater understanding of how customers view the experiences companies provide, Voice …

Bridging the old and new economies – Interview with Nick Curtis AM

By Margot Cairnes   Posted in Disrupt the Disrupters
Posted on August 27, 2017August 27, 2017
Nick Curtis

Margot Cairnes interviews entrepreneur and innovator Nick Curtis AM on how to create a vision for a business that inspires and motivates its people. Nick can be described as a …

Some great Aussie CX innovations may take the world by storm

By Chris Luxford   Posted in Customer Experience Features
Posted on August 15, 2017August 15, 2017

In recent years a number of unique CX innovations have been produced in Australia. Almost all are being developed by small companies led by passionate entrepreneurs trying to solve a …

How Service NSW led the way to customer-centric government

By Mark Atterby   Posted in Customer Experience Features
Posted on August 1, 2017August 16, 2017
customer centric government

Mark Atterby talks to Steve Griffin the architect behind Service NSW, by far the largest and most successful digital transformation / CX project in government. Steve explains how Service NSW …

Business leaders fail to own the customer experience

By Chris Luxford   Posted in Customer Experience Features
Posted on July 20, 2017July 20, 2017
CX Business Alignment

Few organisations, according to a recent report from Altimeter, have a coherent method for aligning customer experience with business strategy. This misalignment is impacting the decisions and investments business leaders …

Using customer data to drive actionable Insights – Part I

By Mark Atterby   Posted in Customer Experience Features
Posted on July 5, 2017July 6, 2017
cx data analytics

The insights gleaned from analysing customer data feeds the design process for creating better customer experiences. Most organisations realise the importance of these insights to improve customer loyalty, reduce costs …

Are you reactive or proactive with your customers?

By Mark Atterby   Posted in Customer Experience
Posted on June 27, 2017
Proactive Customer Experience

Creating an exceptional customer experience requires a pro-active and forward looking approach. Even if you are quick to respond and resolve issues once they are raised, being reactive will inhibit …

How to create a positive web experience for your customers

By Mark Schiffer   Posted in Customer Experience
Posted on June 13, 2017June 13, 2017
website customer experience

Your website is often the first experience a customer has of your organisation. A negative experience will tarnish future interactions, driving potential customers into the arms of your competitors. On …

A future without oil, interview with Caltex chairman Greig Gailey

By Margot Cairnes   Posted in Disrupt the Disrupters
Posted on June 7, 2017June 7, 2017
Foodary Caltex

Margot Cairnes interviews Caltex chairman Greig Gailey about the massive changes taking place at Caltex as the world moves to the mass adoption of electric cars. Last year Greig Gailey …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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