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Boosting customer loyalty through personalised banking experiences

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on August 31, 2021October 21, 2021

Personalisation has become an important aspect of creating a great customer experience. Customers now expect seamless personalised experiences when dealing with their bank and if they aren’t satisfied with their …

How to Ensure WFH Buoys Customer Experience

By Efrat Vulfsons   Posted in Customer Experience Employee Experience
Posted on August 31, 2021October 7, 2021

A few years back, nobody would have believed that employees will be working from home (WFH) to the extent that 61% of employees will want it to be the norm. …

The Omni-channel Experience: Strategy versus buzzword

By Mark Atterby   Posted in Contact Centre & Channels Customer Experience
Posted on August 24, 2021September 14, 2021

An omni-channel experience is about providing a seamless experience across all service and communication channels. Regardless of how or when or how often a customer wants to interact with a …

How can SaaS vendors provide maximum value for their customers

By Kaveri Kalavath   Posted in Customer Experience
Posted on August 17, 2021September 14, 2021

New customer logos may be the lifeblood of top-line revenue growth and the focus of sales and marketing teams. But renewals have emerged in the last few years as a …

Is creating a great employee experience a waste of time and money?

By Rebecca Wilson   Posted in Customer Experience Employee Experience
Posted on August 10, 2021September 14, 2021
Customer Experience and Employee Experience

Organisations that understand the link between happy engaged employees and happy engaged customers will exceed in the experience economy. Yet Customer Experience (CX) and Employee Experience (EX) strategies are often …

Airlines and government information hotlines fail to meet the needs of up to one in three callers

By Alok Kulkarni   Posted in Contact Centre & Channels Customer Experience
Posted on July 31, 2021August 31, 2021

COVID-19 transformed the way we work across industries and the call centre environment is no exception. In fact, call centre agents became the critical front liners of many organisations. They …

How CX will help the travel and tourism industries recover from COVID

By Mark Atterby   Posted in Customer Experience
Posted on July 21, 2021August 31, 2021

The travel, hospitality and tourism industries have been hit hard by the COVID 19 pandemic. These industries are expected to rebound slowly as the world emerges from the crisis and …

Too much customer data not enough insights

By Elisa Adams   Posted in Customer Experience Customer Insights and Data
Posted on July 15, 2021August 24, 2021

Today we are very fortunate. Customer data and feedback is everywhere! There’re a gazillion tools to help you collect it, summarise it and report on it. What is lacking, however, …

Where does the customer journey end?

By CXFocus Editor   Posted in Contact Centre & Channels Customer Experience Sponsored
Posted on July 15, 2021July 28, 2021

From Telstra Enterprise. End-to-end customer experience is the journey a customer takes from their initial thoughts or considerations to the actual purchase of a product. But the journey doesn’t end …

How passive voice biometrics can reduce call handling time

By Craig Katz   Posted in Contact Centre & Channels
Posted on July 12, 2021August 10, 2021

Customer-focused organisations know that trust and brand loyalty is built through consistent, high-quality, multi-channel branded experiences. But the reality is, many organisations struggle to provide consistent experiences across all channels. …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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