For years, businesses have grappled with the challenge of balancing robust security measures with a seamless customer experience. The traditional belief that stronger security inevitably leads to greater friction in customer interactions has been upended by modern advancements in fraud prevention. As fraud tactics grow increasingly sophisticated, the question remains: Can businesses enhance security without …
The landscape of marketing analytics has undergone a dramatic transformation in the past two to three years, driven primarily by the surge in artificial intelligence. What was once a complex, data-intensive process is now becoming more streamlined and insightful, thanks to AI’s ability to automate and analyse vast amounts of customer data. “The last couple …
At its annual Relate conference in Las Vegas, Zendesk unveiled the Zendesk Resolution Platform, a unified solution that integrates the company’s diverse technology offerings. Building upon AI, this platform is designed to provide increasingly sophisticated and personalised customer service experiences. “Resolution is the ultimate metric in customer service”, says Tom Eggemeier, CEO of Zendesk. “Our …
Today, customer experience (CX) is a crucial differentiator across industries, prompting businesses to continuously seek service improvements. AI technology is playing a pivotal role in transforming organisations across various sectors, with significant growth anticipated in AI-driven customer service through 2025 and beyond. According to Gartner, by 2025, 85% of customer service leaders will explore or …
Is your organisation planning a large-scale transformation exercise in the upcoming financial year? Or perhaps you’re already in the midst of one and have some key milestones looming in FY2025? While high tech modernisation has become the overarching goal for thousands of Australian and New Zealand enterprises of all stripes and sizes in recent times, …
Australian business leaders must prioritise diversity and resist the potentially damaging trend of mirroring the United States’ recent retreat from inclusivity – a move that could significantly undermine workplace innovation and progress, according to Mary-Beth Hosking, founder of Quantum Transformation. She says, “Fostering a diverse workforce is not just a social responsibility but a strategic …
The term “channel-less commerce” can mislead. How, after all, might one engage in commerce without some sort of channel to connect sellers to buyers? Channel-less commerce means quite the opposite. It’s about an ability to support any channel at all – wholesale, retail, business-to-business, business-to-consumer – via any medium, whether in-store, kiosk, vending machine, voice, …
Is keeping the customer satisfied an urgent imperative for your business this year? If it’s not, it should be, given the prevailing mood of under-pressure Australians who continue to contend with a tough set of economic conditions. Consumer stress is on the rise again, with many folk wary about what the upcoming year has in …
Third-party cookies have long been a contentious subject. Since legal requirements were introduced requiring websites that collect cookies to display pop-ups, marketers have been searching for ways to account for the shortfall in conversions and ad revenue from users opting out. With Australia’s new Privacy Reform underway, best practices for collecting, unifying, and using personal …
Visit Site Last year, Officeworks was recognised with the Best CX Initiative Award at the Ashton Media-produced CX Awards. Driven by data and a focus on customer convenience, Officeworks launched the “I’m On My Way” initiative, a project designed to enhance the Click & Collect experience. Mark Atterby interviews Alyssa Milton, Head of Insights, Data …