Customer Insights and Data

In today’s data-driven world, understanding your customers is more critical than ever. Customer insights and data provide the foundation for making informed decisions, personalising experiences, and driving business growth. By effectively gathering, analysing, and using customer insights, businesses can gain a competitive advantage, build stronger customer relationships, and drive sustainable growth.

Qualtrics $6.75B deal to buy Press Ganey will reshape CX landscape

In one of the largest deals in the customer experience (CX) software sector, Qualtrics has announced…

Driving growth from the front line – understanding the metrics

Artificial Intelligence (AI) is fundamentally changing how organisations listen to, understand, and…

All touchpoints covered – AI powered journey mapping

The customer journey is rarely linear. Customers engage with businesses across a multitude of…

Forsta and InMoment merger: A new powerhouse in the VoC marketplace

The recent acquisition of InMoment by Press Ganey Forsta marks a significant shake-up in the Voice…