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Author: Rebecca Wilson

Rebecca Wilson CCXP is the Director of Human Experience for Sprout Strategy. Rebecca has extensive practical experience in CX & EX strategy development and implementation, customer journey mapping, research and measurement, and the application of behavioural economics theory to solve complex business problems. She has helped leading brands navigate the links between Marketing, IT and Customer Insights through a "human truth" approach.

How to get your CEO and CFO excited about Customer Experience

By Rebecca Wilson   Posted in Uncategorized
Posted on October 26, 2021November 29, 2021

Experience management leaders need to go beyond offering simple ROI and financial metrics to justify and validate the value of their customer and employee experience initiatives. They need to convince …

Is creating a great employee experience a waste of time and money?

By Rebecca Wilson   Posted in Customer Experience Employee Experience
Posted on August 10, 2021September 14, 2021
Customer Experience and Employee Experience

Organisations that understand the link between happy engaged employees and happy engaged customers will exceed in the experience economy. Yet Customer Experience (CX) and Employee Experience (EX) strategies are often …

The future of Voice-of-Customer: is the feedback survey on the way out?

By Rebecca Wilson   Posted in Customer Experience
Posted on June 2, 2021July 12, 2021

This article was originally published on http://www.sproutstrategy.com.au Critical to most CX programs is having a Voice-of-Customer (VoC) component or process which allows companies to understand exactly what their customers want. …

Turning your company leaders into customer experience superheroes

By Rebecca Wilson   Posted in Customer Experience
Posted on July 23, 2020September 3, 2020

It’s often said that to succeed, Customer Experience practitioners need a unique blend of resilience, patience and resourcefulness with a good dose of empathy. To fulfil an organisation goal of …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

Latest Posts

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  • Forsta and InMoment merger: A new powerhouse in the VoC marketplace June 5, 2025
  • Inside KFC’s global journey to actionable experience management insights June 3, 2025
  • Qualtrics unveils experience agents: Autonomous digital workers, powered by agentic AI May 29, 2025
  • How to transform your company’s contact centre into a blue chip asset May 26, 2025
  • The subscription economy is booming, but so are customer expectations May 22, 2025
  • The silent revolution: Why indirect feedback is a new goldmine May 20, 2025
  • Leveraging AI for customer support triage – Interview with Tom Powers from Catapult May 16, 2025
  • Is digital bullying silently sabotaging your employee experience? May 13, 2025
  • Will RCS outpace SMS as Australia’s top communication tool? May 8, 2025
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