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Author: Libby Dale

Libby Dale, Co-founder, SmartMeasures. Libby is passionate about keeping customers happy through clever technology. She believes customer churn is something that can be avoided in a way that delivers both happy customers and improves the business bottom line.

NPS and CSAT do not measure customer happiness

By Libby Dale   Posted in Customer Experience
Posted on July 16, 2020August 27, 2020

Customer happiness and customer retention are closely intertwined. NPS and CSAT are two of the most important CX metrics we use to assess what customers think about our organisations. Unfortunately, …

Why brands need to be proactive with their customer experience

By Libby Dale   Posted in Customer Experience
Posted on May 27, 2020July 16, 2020

When was the last time you were really impressed by a brand’s customer service team? Was it because they resolved a problem quickly or was it because they do something …

Most customers don’t complain – they just leave

By Libby Dale   Posted in Customer Experience
Posted on August 6, 2019September 4, 2019

Only 5% of customers with a problem will contact your organisation. The rest will just leave. Customer churn prediction based purely on analysing data from the contact centre or from …

Don’t poke the bear! Why many executives are afraid of talking to customers

By Libby Dale   Posted in Customer Experience
Posted on June 26, 2019August 15, 2019

In terms of customer service, most companies tend to be reactive. This tendency stems from fear. Many executives I’ve met have demonstrated fear when it comes to proactively contacting customers. …

The value of happy customers

By Libby Dale   Posted in Customer Experience
Posted on April 24, 2019June 3, 2019

Happy customers are cheaper to service, less price sensitive and less likely to churn. Customer happiness goes beyond customer satisfaction by creating an emotional connection with a brand’s products and …

How AI can make you smarter!

By Libby Dale   Posted in Customer Experience Features
Posted on March 13, 2019March 13, 2019

AI (Artificial Intelligence) is currently reshaping the customer experience. It is being used in a range of contexts to provide intelligent, convenient and informed customer service. AI’s biggest opportunity, however, …

Winning customers back with an honest apology

By Libby Dale   Posted in Uncategorized
Posted on January 29, 2019February 6, 2019

It seems common sense that if you let someone down or fail to deliver what you have promised, you need to apologise.

Customer churn is too painful to ignore

By Libby Dale   Posted in Customer Experience
Posted on November 19, 2018
customer churn

Customer churn is costing business billions per year. In Australia, businesses lose on average between 6-8 percent of their customers each year. Utilities and telecommunications sectors take the biggest beating …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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