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Author: Efrat Vulfsons

Efrat Vulfsons is the CEO of PR Soprano and a publicist, parallel to her soprano opera singing career. Efrat holds a B.F.A from the Jerusalem Music Academy in Opera Performance.

Why you need to plan for organisational change (And how to do it)

By Efrat Vulfsons   Posted in Digital Transformation & Technology
Posted on November 22, 2021January 31, 2022
Organization change

Nobody likes change. It’s something that we all have to put up with though, given its prevalence in life. Change disrupts everything it touches, throwing your plans into disarray and …

How to Ensure WFH Buoys Customer Experience

By Efrat Vulfsons   Posted in Customer Experience Employee Experience
Posted on August 31, 2021October 7, 2021

A few years back, nobody would have believed that employees will be working from home (WFH) to the extent that 61% of employees will want it to be the norm. …

How to bridge the CX gap during a crisis

By Efrat Vulfsons   Posted in Customer Experience Digital Transformation & Technology Marketing & Brand Experience
Posted on March 21, 2021April 21, 2021

Covid-19 was an unexpected turn for the whole world. Right from the businesses to events to day-to-day life, everything came to a halt. Apart from showing how vulnerable and co-dependent …

Finding the right balance between human and digital interactions

By Efrat Vulfsons   Posted in Customer Experience Digital Transformation & Technology Executive Profiles
Posted on March 14, 2021April 13, 2021

Digital Interactions are being considered as the first step towards digital transformation. Also, at present, utilising technology to boost customer experience has gained tremendous value, making it mandatory for brands to …

Four ways alternative data can be used to extract consumer insights

By Efrat Vulfsons   Posted in Customer Experience Disrupt the Disrupters
Posted on November 12, 2020December 14, 2020

Information about market trends are everywhere, but by the time conventional media reports, it is usually out of date. The reason is that the most up-to-date insights on consumer trends …

Seven Email Marketing Tips for Improved Customer Experience

By Efrat Vulfsons   Posted in Marketing & Brand Experience
Posted on September 25, 2020October 26, 2020
customer experience optimization

It is common sense that a well-placed email marketing campaign gets a lot of engagements and sales. The problem is, a lot of companies focus on user acquisition and not …

Five tips to obtaining qualitative customer feedback

By Efrat Vulfsons   Posted in Customer Experience
Posted on September 10, 2020October 8, 2020

You get the best insight into your business from your customers. They’re the ones who are experiencing everything firsthand. Your clients use your website, speak with your employees, and use …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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