Why the world’s largest CPG firms have embraced channel-less commerce

The term “channel-less commerce” can mislead. How, after all, might one engage in commerce without some sort of channel to connect sellers to buyers? Channel-less commerce means quite the opposite. It’s about an ability to support any channel at all – wholesale, retail, business-to-business, business-to-consumer – via any medium, whether in-store, kiosk, vending machine, voice, …