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Author: Mark Atterby

Mark Atterby has 18 years media, publishing and content marketing experience.

Why all levels of government need to improve the citizen experience

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on December 7, 2022February 8, 2023

Providing citizens with fast and efficient access to information and government services is seen as a priority for most federal and state departments as well as local governments across Australia. …

Unleashing purposeful work. Interview with Tom Scantlebury.

By Mark Atterby   Posted in Executive Profiles
Posted on November 22, 2022February 6, 2023
Tom Scantlebury Sky Blue

Mark Atterby interviews Tom Scantlebury, CEO and Founder of Sky Blue, about the importance of connecting with customers as humans and exceeding their expectations. Mark Atterby (MA): Can you please provide …

Just because we can, doesn’t mean we should. Interview with Rik Johnson from Curious Thing.

By Mark Atterby   Posted in Digital Transformation & Technology Executive Profiles
Posted on November 4, 2022December 18, 2022

Mark Atterby interviews Rik Johnson, Head of Solutions at Curious Thing, about the importance of challenging assumptions when it comes to designing customer experiences and conversational AI. Mark Atterby (MA): …

Staying human in a world obsessed with technology. Interview with Jasmine Gray from Aircall

By Mark Atterby   Posted in CX Network Executive Profiles
Posted on October 26, 2022December 7, 2022

In a career spanning 25 years, Jasmine Gray, Customer Success Team Manager APAC at cloud based telephony company Aircall, has applied her formula for customer success and experience to a …

Let’s create change and make a difference, together. Interview with CX and change management leader Jane Tyzack.

By Mark Atterby   Posted in Executive Profiles
Posted on October 19, 2022November 15, 2022

Being able to connect and work with other people is critical to successful customer experience and change management. Jane Tyzack, founding Director of Change Playbook, has built her long and …

From good to great CX: is your organisation a digital ‘have’ or ‘have not’

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on October 4, 2022November 4, 2022

Delivering a great customer experience is hard. There are so many factors that go into creating a great customer experience including strategy, culture, processes, technology and organisational structure. Customer expectations are constantly rising …

Leaders need to stay close to their people & customers. Interview with CX executive Jodie Fielding

By Mark Atterby   Posted in Executive Profiles
Posted on September 30, 2022October 26, 2022

Many CX leaders and executives have diverse backgrounds that encompass a variety of job roles across multiple industries. Such leaders have a deep understanding of how CX impacts or connects …

Should you allow conversational AI to talk with your customers?

By Mark Atterby   Posted in Contact Centre & Channels Customer Experience Digital Transformation & Technology Features
Posted on September 15, 2022October 28, 2022

Organisations are using conversational AI to relieve the pressure on their contact centres while at the same time aiming to improve productivity and service levels. In the past, the performance …

Why delighting your customers can be a dangerous trap!

By Mark Atterby   Posted in Contact Centre & Channels Customer Experience Features
Posted on August 24, 2022October 4, 2022

It has become accepted wisdom in the CX community for brands to delight or ‘wow’ their customers. But the truth is, delighting your customers may not necessarily build loyalty or …

Overcoming the barriers to understanding the customer journey

By Mark Atterby   Posted in Customer Experience Customer Insights and Data
Posted on August 17, 2022September 30, 2022

Providing customers with a connected and frictionless experience requires a full understanding of the end-to-end customer journey. Where does it start, where does it end, and what happens along the …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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