Verint has officially announced that the organisation formed through its recent transaction with Calabrio will move forward under a single corporate identity: Verint.
The rebranding follows a strategic period of integration during which teams from both entities aligned their product strategies and brand positioning. According to the company, the shift to a unified name reflects Verint’s focus on its “CX Automation” vision, aimed at providing a more consistent experience for its global customer base.
Strategic integration and brand vision
The move signals the completion of a structural transition between the two customer experience (CX) companies. Anna Convery, Chief Marketing Officer at Verint, noted that the single brand underscores a commitment to a unified business and platform. “Verint’s 30-year track record of innovation and scale, combined with Calabrio’s workforce engagement capabilities, positions us to deliver unmatched value,” Convery stated.
While the corporate entity will operate as Verint, the Calabrio product name will be retained within the Verint portfolio. The company confirmed that Calabrio solutions will continue to be supported and enhanced as a core component of the Verint CX Automation Platform.
Impact on product roadmap
The consolidation is expected to accelerate the development of AI-powered tools and workflow automation. By merging resources, Verint aims to leverage one of the industry’s largest datasets to drive advancements in machine learning and automated customer interactions.
Jaime Meritt, Chief Product Officer at Verint, indicated that the integration of the two organisations’ “innovation engines” will allow the company to deliver intelligence-driven outcomes with greater speed.
A unified platform approach
The newly unified Verint organization now combines several key strategic assets:
- Enterprise Scale: Access to Verint’s global partner ecosystem and automation capabilities.
- Data Resources: Integration of massive CX datasets to train and refine AI models.
- Workforce Engagement: The continued use of Calabrio’s widely adopted solutions by thousands of organizations.
By blending these strengths, Verint aims to assist brands in managing customer journeys across multiple channels with increased agility and automation.
