A strong marketing strategy and a positive brand experience are crucial for attracting and retaining customers. By focusing on creating a positive and consistent brand experience, businesses can build strong customer relationships, increase brand loyalty, and drive sustainable growth. It’s crucial to remember that brand experience is an ongoing effort that requires continuous monitoring, evaluation, and improvement
2025 saw a campaign that had some in the Australian marketing fraternity all a-flutter. Bank West is betting on a new platform in market. “Just Enough Bank”. In straight positioning terms, it does…
Anytime Fitness’s vision for “one million healthier lives” guides their innovative marketing, retention strategies, and unwavering focus on empowering individuals through mind, body…
The landscape of marketing analytics has undergone a dramatic transformation in the past two to three years, driven primarily by the surge in artificial intelligence. What was once a complex…
