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Five reasons why your bank’s customer journeys are falling short – and how to fix them

By Jeremy Thomas   Posted in Artificial Intelligence - AI Contact Centre & Channels Customer Experience
Posted on December 17, 2024January 20, 2025

Australia and New Zealand are no strangers to digital disruption. With pioneers like Afterpay, Xero and Humanitix setting the standard, organisations across all sectors – including banking – face a …

What matters most for Chief Customer Officers (CCO)s – Interview with Michael Dart

By Mark Atterby   Posted in Customer Experience Features
Posted on December 12, 2024January 19, 2025

The role of the Chief Customer Officer (CCO) has evolved significantly in recent years, transitioning from a tactical function to a strategic leadership position. CXFocus interviews Michael Dart, the Chief …

From first-time to forever – Turning seasonal buyers into loyal fans

By Mark Atterby   Posted in Customer Experience Loyalty Marketing & Brand Experience
Posted on December 5, 2024January 12, 2025
Turning seasonal buyers into loyal fans

Peak season offers retailers an opportunity to not only increase sales but also cultivate lasting customer relationships. Balancing the need for short-term sales while building long-term loyalty is a significant …

The role of AI in transforming the employee experience

By Ginger Conlon   Posted in Artificial Intelligence - AI Employee Experience
Posted on November 27, 2024January 10, 2025

Artificial intelligence (AI) is increasingly redefining how organisations shape the employee experience (EX). For customer service and support teams in particular, AI presents opportunities to simplify processes, enhance coaching and …

The key to a standout CX? Data — and the know-how to use it

By Akshay Mahajan   Posted in Customer Insights and Data
Posted on November 13, 2024December 18, 2024

For B2B companies and B2C companies alike, the common denominator to delivering a superior customer experience is data, and more specifically, how good a company is at leveraging data to …

Are you struggling to prove the value of your CX Initiatives?

By Mark Atterby   Posted in Customer Experience
Posted on October 1, 2024December 17, 2024

In today’s competitive landscape, demonstrating the ROI and business impact of CX initiatives is crucial. But it can be challenging to quantify the impact of customer experience on the bottom …

Blending physical and digital experiences

By Andi Mastrosavas   Posted in Customer Experience
Posted on September 30, 2024December 12, 2024

For organisations catering to the general public with on-site experiences in cultural institutions, shopping precincts, and other tourist attractions, integrating the physical and digital is becoming essential as customer needs …

Nespresso’s AI-Driven excellence for customer and employee Experience – Interview with Heather Lage

By Mark Atterby   Posted in Artificial Intelligence - AI Employee Experience
Posted on September 12, 2024December 5, 2024

Nespresso has harnessed the power of chatbots to elevate customer interactions and has also employed AI to optimise employee training and knowledge management. Mark Atterby from CXFocus talks to Heather …

From traditional CX to connected experiences

By Adam Maine   Posted in Customer Experience Digital Transformation & Technology
Posted on September 10, 2024November 27, 2024

For any organisation, the reality is that customers expect seamless, personalised, and frictionless interactions across all channels and touchpoints. Shareholders, on the other hand, demand businesses achieve their objectives to …

The Six Pillars of CX Transformation – Interview with Ledi Lapaj

By Mark Atterby   Posted in Contact Centre & Channels Customer Experience Executive Profiles
Posted on August 27, 2024November 13, 2024

Mark Atterby, Editor of CXFocus, recently interviewed Ledi Lapaj, Director Customer Experience Bank-al-Etihad, who is the international keynote speaker for the CX Retreat in October. Ledi explains the customer centric …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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  • Qualtrics unveils experience agents: Autonomous digital workers, powered by agentic AI May 29, 2025
  • How to transform your company’s contact centre into a blue chip asset May 26, 2025
  • The subscription economy is booming, but so are customer expectations May 22, 2025
  • The silent revolution: Why indirect feedback is a new goldmine May 20, 2025
  • Leveraging AI for customer support triage – Interview with Tom Powers from Catapult May 16, 2025
  • Is digital bullying silently sabotaging your employee experience? May 13, 2025
  • Will RCS outpace SMS as Australia’s top communication tool? May 8, 2025
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