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How Agentic AI is revolutionising contact centres

By Jurgen Hekkink   Posted in Artificial Intelligence - AI Customer Experience
Posted on March 19, 2025April 15, 2025

Today, customer experience (CX) is a crucial differentiator across industries, prompting businesses to continuously seek service improvements.  AI technology is playing a pivotal role in transforming organisations across various sectors, …

Why modernisation needs to become a cost-effective process for Australian and New Zealand banks

By Jeremy Thomas   Posted in Digital Transformation & Technology
Posted on March 17, 2025April 8, 2025

Is your organisation planning a large-scale transformation exercise in the upcoming financial year? Or perhaps you’re already in the midst of one and have some key milestones looming in FY2025? …

Why Aussie businesses should ignore US backlash against DEI

By Mark Atterby   Posted in Customer Experience Employee Experience People
Posted on March 10, 2025April 7, 2025

Australian business leaders must prioritise diversity and resist the potentially damaging trend of mirroring the United States’ recent retreat from inclusivity – a move that could significantly undermine workplace innovation …

Why the world’s largest CPG firms have embraced channel-less commerce

By Clotilde de Mersan   Posted in Uncategorized
Posted on March 6, 2025April 2, 2025

The term “channel-less commerce” can mislead. How, after all, might one engage in commerce without some sort of channel to connect sellers to buyers? Channel-less commerce means quite the opposite. …

How to reduce customer churn and remain profitable in 2025

By Carl Warwick   Posted in Customer Experience
Posted on March 4, 2025March 31, 2025

Is keeping the customer satisfied an urgent imperative for your business this year? If it’s not, it should be, given the prevailing mood of under-pressure Australians who continue to contend …

Consent or pay: navigating the new wave of third-party cookies

By Ben Chamlet   Posted in Customer Insights and Data
Posted on February 26, 2025March 19, 2025

Third-party cookies have long been a contentious subject. Since legal requirements were introduced requiring websites that collect cookies to display pop-ups, marketers have been searching for ways to account for …

Alyssa Milton explains Officeworks’ winning click & collect strategy

By Mark Atterby   Posted in CX Awards Executive Profiles
Posted on February 24, 2025March 17, 2025

Last year, Officeworks was recognised with the Best CX Initiative Award at the Ashton Media-produced CX Awards. Driven by data and a focus on customer convenience, Officeworks launched the “I’m …

AI is the new battlefield for customer loyalty

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience
Posted on February 20, 2025March 10, 2025

The fight for customer loyalty has shifted to a new arena – the realm of artificial intelligence. Customers are becoming accustomed to the speed, efficiency, and personalisation that AI-powered solutions …

Australian businesses must pivot and embrace AI or face the consequences

By Mark Atterby   Posted in Artificial Intelligence - AI Digital Transformation & Technology
Posted on February 18, 2025March 6, 2025

Australian businesses that fail to engage with AI, according to Mary-Beth Hosking, global keynote speaker and founder of Quantum Transformation, risk becoming uncompetitive and losing customer engagement. She says, “The …

Customer-centric, composable, collaborative: The 3Cs of innovative banking in 2025

By Jeremy Thomas   Posted in Uncategorized
Posted on February 11, 2025March 4, 2025

The Australian banking sector is at a crossroads. Industry consolidation and rising competition are pushing banks to innovate, but outdated technology continues to hold them back. Banks with traditional digital …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

Latest Posts

  • How to tackle contact centre team turnover with AI adoption June 11, 2025
  • Forsta and InMoment merger: A new powerhouse in the VoC marketplace June 5, 2025
  • Inside KFC’s global journey to actionable experience management insights June 3, 2025
  • Qualtrics unveils experience agents: Autonomous digital workers, powered by agentic AI May 29, 2025
  • How to transform your company’s contact centre into a blue chip asset May 26, 2025
  • The subscription economy is booming, but so are customer expectations May 22, 2025
  • The silent revolution: Why indirect feedback is a new goldmine May 20, 2025
  • Leveraging AI for customer support triage – Interview with Tom Powers from Catapult May 16, 2025
  • Is digital bullying silently sabotaging your employee experience? May 13, 2025
  • Will RCS outpace SMS as Australia’s top communication tool? May 8, 2025
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