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Australian Consumers blacklist retailers after bad online shopping experiences

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on February 17, 2021March 16, 2021

There are three things that can make or break an online shopping experience for Australian consumers according to recent research. They are slow delivery times, poor protection of personal payment …

Experimentation, the vital ingredient for great digital experiences

By CXFocus Editor   Posted in Customer Experience Digital Transformation & Technology
Posted on February 10, 2021March 16, 2021

If Australian retailers want to thrive and survive in today’s ecommerce environment, according to recent research, they must embrace digital experimentation to drive changes online and in physical stores. The …

How much do your customers trust you?

By Mark Atterby   Posted in Customer Experience Marketing & Brand Experience
Posted on January 28, 2021March 9, 2021
customer experience trust

Trust is a critical component in the evolution of CX, particularly in a world and consumer landscape ravaged by the impact of COVID 19. Without trust, it’s almost impossible to …

Volkswagen’s CX success shifts into top gear

By Mark Atterby   Posted in Customer Experience Features
Posted on January 19, 2021March 5, 2021

Volkswagen Group Australia’s obsession with improving the customer experience and making life easier for customers, has placed the company in the top spot for brand loyalty in the Australian automotive …

Beating Survey Fatigue

By Brendan Tremble   Posted in Customer Experience
Posted on January 11, 2021February 25, 2021

Collecting and analysing customer feedback, typically via some form of survey, is at the core of most customer experience initiatives. Survey fatigue, where customers become bored, frustrated or annoyed at …

Yarra Valley Water – Customer Experience Team of the Year 2020

By Mark Atterby   Posted in Customer Experience Executive Profiles
Posted on December 14, 2020February 17, 2021

Yarra Valley Water won “Customer Experience Team of the Year” at the Ashton Media Customer Experience Awards 2020. In this interview, Dr Anna Lorenzetto talks about Yarra Valley Water’s CX …

Customer Data Platforms: Does your CX strategy need one?

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on November 30, 2020February 10, 2021

These days marketing and customer experience are all about data. Having sufficient, accurate data to draw insights from and support critical decisions that help grow the business. Most organisations, however, …

Why is local government investing so much in CX?

By Mark Atterby   Posted in Customer Experience Features
Posted on November 26, 2020January 28, 2021
Why local government is investing in CX

Many local councils across Australia have started their CX and digital transformation journeys. They are all at different stages of their journey, have different objectives and have greatly differing requirements …

What every leader needs to know about cyber security – Part II

By Anita Siassios   Posted in Customer Experience
Posted on November 17, 2020January 19, 2021

This article was originally published on managingcx,com. Cyber security affects nearly every touchpoint in a customer’s journey. For example, customers may unwittingly share sensitive information by filling out a form …

Four ways alternative data can be used to extract consumer insights

By Efrat Vulfsons   Posted in Customer Experience Disrupt the Disrupters
Posted on November 12, 2020December 14, 2020

Information about market trends are everywhere, but by the time conventional media reports, it is usually out of date. The reason is that the most up-to-date insights on consumer trends …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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