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Fulfilling a promise in someone’s time of need. Interview with Lauren Reid from Navy Health

By Mark Atterby   Posted in Customer Experience CX Network Executive Profiles
Posted on May 18, 2023July 28, 2023

Navy Health is a not-for-profit private health insurance provider for the Australian Defence Force community. Delivering an exceptional experience for members is core to its vision as an organisation and …

Are you ready for the AI tsunami?

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience Digital Transformation & Technology
Posted on May 9, 2023July 13, 2023

Due to the success of ChatGPT and the media coverage it’s received, AI is currently receiving a lot of attention. This is starting to generate a tsunami of new AI …

How a CDP can help a business improve data privacy

By Stephen Schwalger   Posted in Customer Insights and Data Digital Transformation & Technology
Posted on May 3, 2023July 11, 2023

In an era of rampant data breaches and privacy scandals, it’s little wonder that consumers are growing increasingly wary of the way their personal information is being collected and used. …

Bridging the Say-Do Gap. Interview with Allison Dorogoj from Simply Energy

By Mark Atterby   Posted in Customer Experience Executive Profiles
Posted on April 26, 2023June 27, 2023

Simply Energy is an energy retailer with over 700,000 commercial and residential customers across Australia. Allison Dorogoj is Head of Customer Experience and Sales at Simply Energy. Mark Atterby, CXFocus …

APAC business leaders have the chance to lead the global digital economy

By Duncan Egan   Posted in Digital Transformation & Technology
Posted on April 25, 2023May 27, 2023

If the past three years taught us anything, it is that if you can’t unlock customer preferences and create value for them, your digital experiences will not hit the mark. …

People want to do good in the world. Interview with Elisa Iurato from World Vision

By Mark Atterby   Posted in Contact Centre & Channels Customer Experience Executive Profiles
Posted on April 18, 2023May 18, 2023

World Vision Australia is a humanitarian aid and development organisation that aims to elevate children and the communities they are part of out of poverty. People can donate to the …

Using big data to uncover the invisible

By Vinay Samuel   Posted in Customer Insights and Data Uncategorized
Posted on April 17, 2023May 8, 2023

For many Australian businesses, harnessing data is the key to anticipating customer needs and market shifts, uncovering hidden trends and having the intelligence to know when to develop new products …

The Future of Customer Experience: Where it’s heading in the next five years

By Tom Amos   Posted in Customer Experience Employee Experience
Posted on April 6, 2023May 3, 2023

Amazon founder Jeff Bezos once famously said: “we see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every …

Understanding customers as individual humans. Interview with Alex Genov from Zappos

By Mark Atterby   Posted in Customer Experience Customer Insights and Data Executive Profiles
Posted on March 30, 2023April 26, 2023

Zappos.com is an American online shoe and clothing retailer owned by Amazon. Zappos employs over 1500 people and generates over $US 2 billion in revenue per annum. Alex Genov is …

Can a loyalty program empower your CX strategy and vision?

By Mark Atterby   Posted in Customer Experience Marketing & Brand Experience
Posted on March 27, 2023April 25, 2023

Finding new ways to engage with customers and build long-term loyalty is central to the CX strategy of most businesses. A loyalty program that includes experiential rewards rather than a …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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  • Is digital bullying silently sabotaging your employee experience? May 13, 2025
  • Will RCS outpace SMS as Australia’s top communication tool? May 8, 2025
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