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How to tackle contact centre team turnover with AI adoption

By Dave Flanagan   Posted in Contact Centre & Channels Employee Experience
Posted on June 11, 2025June 11, 2025

Here’s something we should probably all acknowledge: internal customer experience can be as important as external customer experience, especially in environments like contact centres. But new AI-powered tools are helping …

Forsta and InMoment merger: A new powerhouse in the VoC marketplace

By Mark Atterby   Posted in Customer Experience Customer Insights and Data
Posted on June 5, 2025June 5, 2025

The recent acquisition of InMoment by Press Ganey Forsta marks a significant shake-up in the Voice of the Customer (VoC) marketplace. This merger brings together two prominent players, creating a …

Inside KFC’s global journey to actionable experience management insights

By Mark Atterby   Posted in Customer Experience Customer Insights and Data
Posted on June 3, 2025June 3, 2025

In the fiercely competitive quick-service restaurant industry, customer experience (CX) and employee experience (EX) are no longer distinct – they’re two sides of the same coin. For a global giant …

Qualtrics unveils experience agents: Autonomous digital workers, powered by agentic AI

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience Customer Insights and Data
Posted on May 29, 2025May 29, 2025

Qualtrics aims to transform how organisations understand and act on customer and employee feedback with its launch of “Experience Agents.”  Unveiled at Qualtrics X4 in Sydney, this innovation uses agentic …

How to transform your company’s contact centre into a blue chip asset

By Todd Gorsuch   Posted in Contact Centre & Channels
Posted on May 26, 2025May 26, 2025

Contact centres are becoming the frontline of brand experience and key to delivering value to the organisation and their customers. Here’s how forward-thinking organisations are getting it right in transforming …

The subscription economy is booming, but so are customer expectations

By Paul Koopmans   Posted in Customer Experience
Posted on May 22, 2025June 10, 2025

Subscription models have become a dominant business model across many industries, from streaming platforms and online learning to digital services and meal kits, with many products and services that were …

The silent revolution: Why indirect feedback is a new goldmine

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Insights and Data
Posted on May 20, 2025June 5, 2025

For years, organisations have actively sought customer opinions through surveys and feedback forms, directly asking for their thoughts and experiences. While this direct approach still holds value, a silent revolution …

Leveraging AI for customer support triage – Interview with Tom Powers from Catapult

By Mark Atterby   Posted in Customer Experience Executive Profiles
Posted on May 16, 2025June 3, 2025

At Zendesk Relate 25, Mark Atterby, CXFocus editor, interviewed Tom Powers VP of Operations at Catapult Sports. Powers explains the evolution of Catapult and its commitment to delivering world-class service …

Is digital bullying silently sabotaging your employee experience?

By Mark Atterby   Posted in Employee Experience
Posted on May 13, 2025May 29, 2025

The shift to digital workplaces promised enhanced connectivity and flexibility, but a darker side is emerging that many organisations are failing to confront – digital bullying. As teams increasingly rely …

Will RCS outpace SMS as Australia’s top communication tool?

By Chris Connolly   Posted in Digital Transformation & Technology
Posted on May 8, 2025May 26, 2025

Australia’s long-standing connection with SMS has endured significant evolution in the mobile landscape, through increasing smartphone penetration, the rise of Over-the-top (OTT) messaging, mobile payments and expanding digital commerce industries. …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

Latest Posts

  • How to tackle contact centre team turnover with AI adoption June 11, 2025
  • Forsta and InMoment merger: A new powerhouse in the VoC marketplace June 5, 2025
  • Inside KFC’s global journey to actionable experience management insights June 3, 2025
  • Qualtrics unveils experience agents: Autonomous digital workers, powered by agentic AI May 29, 2025
  • How to transform your company’s contact centre into a blue chip asset May 26, 2025
  • The subscription economy is booming, but so are customer expectations May 22, 2025
  • The silent revolution: Why indirect feedback is a new goldmine May 20, 2025
  • Leveraging AI for customer support triage – Interview with Tom Powers from Catapult May 16, 2025
  • Is digital bullying silently sabotaging your employee experience? May 13, 2025
  • Will RCS outpace SMS as Australia’s top communication tool? May 8, 2025
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