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Category: Customer Experience

Customer experience (CX) is the heart of any successful business. In this category, you’ll find insightful articles packed with actionable strategies to transform your customer interactions. Discover how to leverage empathy, personalise your approach, and utilise technology effectively to create a seamless and delightful customer journey. Gain expert advice on building customer loyalty, reducing churn, and turning happy customers into brand advocates.

Unleash the power of exceptional customer service! Dive into articles exploring the latest trends, tips, and strategies to elevate your customer experience and build lasting brand loyalty.

Ultimately, investing in CX is an investment in the future of your business. It’s about building a foundation of trust, creating memorable experiences, and fostering a community of loyal customers who not only return but also champion your brand. By understanding and prioritising the customer experience, businesses can unlock sustainable growth, enhance brand reputation, and cultivate a competitive advantage that sets them apart.

Google raises the the bar with AI (Artificial Intelligence)

By Joe Tawfik   Posted in Customer Experience
Posted on May 24, 2018May 24, 2018
google artificial intelligence

Artificial Intelligence presents a new paradigm shift from the previous “mobile first” approach in Google’s design thinking. Every product that Google is developing or is releasing has A.I. embedded into it. …

Personalisation vs data privacy: the customer experience dilemma

By Mark Atterby   Posted in Customer Experience
Posted on May 17, 2018May 17, 2018
data privacy customer experience

In the coming days, the GDPR comes into effect in Europe. Worldwide it represents a significant recognition of the issues surrounding data security and its impact on the customer experience. …

Turning debt collections into a positive customer experience

By Mark Atterby   Posted in Customer Experience
Posted on April 30, 2018May 1, 2018
debt collections customer experience

For most organisations, managing credit and debt collections can be a time consuming, costly and complex process.It’s viewed as a necessary but negative and thankless task. An experience that everyone …

Can cognitive content management deliver a personalised customer experience?

By Mark Atterby   Posted in Customer Experience
Posted on April 19, 2018May 1, 2018
Cognitive Content Management

Content, whether it’s written, visual, aural or interactive, underpins the customer experience. The challenges lie in the ability to deliver the right content at the right time to the right …

Living and shopping in an Augmented Reality

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on March 22, 2018May 1, 2018
Augmented Reality Customer Experience

2018 is seeing Augmented Reality (AR) emerge into the mainstream market. The perception that AR is an expensive novelty has shifted.  AR applications are now delivering real business value to …

Chatbots are getting smarter and smarter!

By Mark Armstrong   Posted in Customer Experience Digital Transformation & Technology
Posted on March 14, 2018May 1, 2018
chatbots reshape customer experience

In the past, humans were preferred over machines because there was a perception that humans were more accurate in their analysis of situations to make informed decisions. Fast-forward to 2018, …

What does blockchain offer the customer experience?

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology Features
Posted on February 27, 2018February 27, 2018
Blockchain impacts customer experience

In terms of managing, sharing and accessing information and data via the Internet, blockchain delivers trust, transparency, as well as greater speed and efficiency. Famous for the rise of cryptocurrencies …

Customer Experience Technology Trends for 2018

By Mark Atterby   Posted in Customer Experience Features
Posted on November 13, 2017
customer experience technology 2018

Technological innovation and digital disruption are dramatically reshaping the way brands are interacting with customers. Terms such as AI, chatbots, machine learning, AR, VR and a host of others have …

Has ‘Customer Experience’ become meaningless?

By Mark Atterby   Posted in Customer Experience
Posted on October 18, 2017
Is customer experience meaningless

The term ‘customer experience’ is now ubiquitous and used in so many different contexts that it means everything yet nothing at the same time. The term has become useless in …

Reshaping the customer experience with Augmented Reality (AR)

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on October 11, 2017October 11, 2017
augmented reality reshapes customer experience

The emergence of AR (Augmented reality) promises to revolutionise the customer experience by offering immersive experiences for both consumers and employees. Many do question, however, what is the actual potential …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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