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Category: Artificial Intelligence – AI

Artificial intelligence (AI) is rapidly transforming the customer experience (CX) landscape, offering businesses unprecedented opportunities to personalise interactions, automate processes, and enhance customer satisfaction.

By understanding the potential of AI and implementing it strategically, businesses can create exceptional customer experiences that drive loyalty and growth. It’s important to remember that AI should augment, not replace, human interaction, focusing on enhancing the overall customer journey.

 

Qualtrics unveils experience agents: Autonomous digital workers, powered by agentic AI

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience Customer Insights and Data
Posted on May 29, 2025May 29, 2025

Qualtrics aims to transform how organisations understand and act on customer and employee feedback with its launch of “Experience Agents.”  Unveiled at Qualtrics X4 in Sydney, this innovation uses agentic …

The silent revolution: Why indirect feedback is a new goldmine

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Insights and Data
Posted on May 20, 2025June 5, 2025

For years, organisations have actively sought customer opinions through surveys and feedback forms, directly asking for their thoughts and experiences. While this direct approach still holds value, a silent revolution …

AI across generations – Insights to shape better service experiences

By Mark Atterby   Posted in Artificial Intelligence - AI
Posted on April 21, 2025May 16, 2025

Artificial intelligence is no longer a futuristic fantasy, it’s an increasingly pervasive reality shaping how businesses interact with their customers. However, the integration of AI into service delivery isn’t a …

Protecting your customers: The evolution of digital fraud prevention

By Johan Fantenberg   Posted in Artificial Intelligence - AI Customer Experience
Posted on April 7, 2025April 21, 2025

For years, businesses have grappled with the challenge of balancing robust security measures with a seamless customer experience. The traditional belief that stronger security inevitably leads to greater friction in …

AI revolutionises marketing and behavioural analytics, but education remains key

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Insights and Data Marketing & Brand Experience
Posted on April 2, 2025April 20, 2025

The landscape of marketing analytics has undergone a dramatic transformation in the past two to three years, driven primarily by the surge in artificial intelligence. What was once a complex, …

AI powered Resolution Platform debuts at Zendesk Relate ’25

By Mark Atterby   Posted in Artificial Intelligence - AI Contact Centre & Channels Customer Experience Digital Transformation & Technology
Posted on March 31, 2025April 16, 2025

At its annual Relate conference in Las Vegas, Zendesk unveiled the Zendesk Resolution Platform, a unified solution that integrates the company’s diverse technology offerings. Building upon AI, this platform is …

How Agentic AI is revolutionising contact centres

By Jurgen Hekkink   Posted in Artificial Intelligence - AI Customer Experience
Posted on March 19, 2025April 15, 2025

Today, customer experience (CX) is a crucial differentiator across industries, prompting businesses to continuously seek service improvements.  AI technology is playing a pivotal role in transforming organisations across various sectors, …

AI is the new battlefield for customer loyalty

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience
Posted on February 20, 2025March 10, 2025

The fight for customer loyalty has shifted to a new arena – the realm of artificial intelligence. Customers are becoming accustomed to the speed, efficiency, and personalisation that AI-powered solutions …

Australian businesses must pivot and embrace AI or face the consequences

By Mark Atterby   Posted in Artificial Intelligence - AI Digital Transformation & Technology
Posted on February 18, 2025March 6, 2025

Australian businesses that fail to engage with AI, according to Mary-Beth Hosking, global keynote speaker and founder of Quantum Transformation, risk becoming uncompetitive and losing customer engagement. She says, “The …

Hyper-personalisation at scale: The AI-powered future of CX

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience
Posted on February 6, 2025February 26, 2025

Hyper-personalisation, the delivery of uniquely tailored experiences that address the individual needs and preferences of each customer, is no longer a futuristic concept. It’s rapidly becoming a reality, driven by …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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