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Author: Vinay Samuel

Founder and CEO of Zetaris.

Data is not the ‘new oil’ – it’s uranium 

By Vinay Samuel   Posted in Customer Experience Digital Transformation & Technology
Posted on November 6, 2023December 14, 2023

When organisations think about their most valuable assets, two are always at the top of the list: trust and data. Without trust, customers will simply not buy your product or …

Using big data to uncover the invisible

By Vinay Samuel   Posted in Customer Insights and Data Uncategorized
Posted on April 17, 2023May 8, 2023

For many Australian businesses, harnessing data is the key to anticipating customer needs and market shifts, uncovering hidden trends and having the intelligence to know when to develop new products …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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