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Author: Chris Luxford

As an experienced management consultant focused on Go-To-Customer innovation and the evolving need to delight the customer, Chris loves change and helping organisations change to create real innovation and differentiation and deliver their strategic goals.

Some great Aussie CX innovations may take the world by storm

By Chris Luxford   Posted in Customer Experience Features
Posted on August 15, 2017August 15, 2017

In recent years a number of unique CX innovations have been produced in Australia. Almost all are being developed by small companies led by passionate entrepreneurs trying to solve a …

Business leaders fail to own the customer experience

By Chris Luxford   Posted in Customer Experience Features
Posted on July 20, 2017July 20, 2017
CX Business Alignment

Few organisations, according to a recent report from Altimeter, have a coherent method for aligning customer experience with business strategy. This misalignment is impacting the decisions and investments business leaders …

How AI and Robotics is reinventing CX

By Chris Luxford   Posted in Customer Experience
Posted on May 30, 2017May 31, 2017

We are starting to see AI (Artificial Intelligence) being deployed in ‘every day’ situations. It’s potential to reshape the way consumers interact with brands, for the benefit of both, presents …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

Latest Posts

  • How to tackle contact centre team turnover with AI adoption June 11, 2025
  • Forsta and InMoment merger: A new powerhouse in the VoC marketplace June 5, 2025
  • Inside KFC’s global journey to actionable experience management insights June 3, 2025
  • Qualtrics unveils experience agents: Autonomous digital workers, powered by agentic AI May 29, 2025
  • How to transform your company’s contact centre into a blue chip asset May 26, 2025
  • The subscription economy is booming, but so are customer expectations May 22, 2025
  • The silent revolution: Why indirect feedback is a new goldmine May 20, 2025
  • Leveraging AI for customer support triage – Interview with Tom Powers from Catapult May 16, 2025
  • Is digital bullying silently sabotaging your employee experience? May 13, 2025
  • Will RCS outpace SMS as Australia’s top communication tool? May 8, 2025
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