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Author: Mark Atterby

Mark Atterby has 18 years media, publishing and content marketing experience.

Strong Employee Engagement = Exceptional Customer Experience

By Mark Atterby   Posted in People
Posted on January 31, 2017March 30, 2017
employee engagement

Creating exceptional experiences for customers requires having engaged employees who are enthusiastic about their workplace and their role within the organisation. According to a recent Gallup study however, employees are …

Mapping the customer journey

By Mark Atterby   Posted in Customer Experience
Posted on January 31, 2017March 30, 2017
mapping customer journey

Customer journey maps are an important first step in understanding the experiences of customers. From initial contact to final purchase it highlights the key interactions the customer has with the …

The multi-channel customer experience challenge

By Mark Atterby   Posted in Customer Experience
Posted on January 29, 2017March 30, 2017

The ability to offer customers the ability to communicate with a brand via a variety of channels has been the Holy Grail for the contact centre industry for quite some …

What impact is digital disruption having on your business?

By Mark Atterby   Posted in Features
Posted on January 24, 2017March 30, 2017
digital disruption

By Mark Atterby. Everyone is talking about digital disruption. But how much are traditional companies doing about it? And what will be its full impact? We’ve seen the rise of …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

Latest Posts

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  • Qualtrics unveils experience agents: Autonomous digital workers, powered by agentic AI May 29, 2025
  • How to transform your company’s contact centre into a blue chip asset May 26, 2025
  • The subscription economy is booming, but so are customer expectations May 22, 2025
  • The silent revolution: Why indirect feedback is a new goldmine May 20, 2025
  • Leveraging AI for customer support triage – Interview with Tom Powers from Catapult May 16, 2025
  • Is digital bullying silently sabotaging your employee experience? May 13, 2025
  • Will RCS outpace SMS as Australia’s top communication tool? May 8, 2025
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