Artificial Intelligence – AI

Artificial intelligence (AI) is rapidly transforming the customer experience (CX) landscape, offering businesses unprecedented opportunities to personalise interactions, automate processes, and enhance customer satisfaction.

By understanding the potential of AI and implementing it strategically, businesses can create exceptional customer experiences that drive loyalty and growth. It’s important to remember that AI should augment, not replace, human interaction, focusing on enhancing the overall customer journey.

Your new customers aren’t human and they’re not all the same

At 6.47 am, Natalia’s inbox explodes. Tyler, Maya’s AI assistant, wants one ergonomic…

El Jannah dishes Up AI-powered customer service

In the competitive world of Quick Service Restaurants (QSR), the ‘secret sauce’ isn’t always…

Inside NAB’s enterprise-wide AI strategy

The intersection of human empathy and machine intelligence is where the future of banking is being…

Beyond the hype – how AI is truly transforming CX in APAC

In 2026, AI-powered CX will  represent a fundamental shift toward agentic systems—intelligent…

Digital labour – Are the robots really taking over customer support?

The customer support landscape is transitioning from basic automation into the era of digital…

Generative AI in customer service: From chatbots to autonomous agents

Since ChatGPT rose to prominence at the end 2022, CX technology vendors have been busy integrating…

The shopper-bot called – Your curtains don’t match your carpets

It seems a week can’t go by without people losing their marbles over some new thing: abstract…

Ready Maestro! Genesys unveils its strategy for an orchestrated future

Genesys explained its vision for the future of AI and CX at their Xperience event in Sydney today…

TWILIO SIGNAL 2025 Sydney: Making ‘Every company an AI company’

The Twilio SIGNAL 2025 customer and partner conference recently concluded in Sydney at the…