In today’s data-driven world, understanding your customers is more critical than ever. Customer insights and data provide the foundation for making informed decisions, personalising experiences, and driving business growth. By effectively gathering, analysing, and using customer insights, businesses can gain a competitive advantage, build stronger customer relationships, and drive sustainable growth.
New research highlights a growing gap between the promise of artificial intelligence (AI) in…
In one of the largest deals in the customer experience (CX) software sector, Qualtrics has announced…
ByMark Atterby Customer Experience,Customer Insights and Data,Employee Experience,Executive Profiles October 3, 2025
Customer experience (CX) is often equated with personalisation and speed. Companies strive to…
Artificial Intelligence (AI) is fundamentally changing how organisations listen to, understand, and…
Intelligent experiences, powered by AI, are no longer a theoretical concept. They’re a…
Medallia’s Experience World Tour took place yesterday at the Sydney Opera House, where the…
The customer journey is rarely linear. Customers engage with businesses across a multitude of…
ByMark Atterby Artificial Intelligence – AI,Customer Experience,Customer Insights and Data June 26, 2025
In the quest for superior customer experience, businesses traditionally rely on direct feedback…
The recent acquisition of InMoment by Press Ganey Forsta marks a significant shake-up in the Voice…