Why trust should be your NUMBER ONE CX priority for 2023

Amidst continued economic concerns combined with some recent very high-profile privacy and data breaches, Australian consumers have grown increasingly suspicious of businesses’ and governments’ ability to remain ethical and protect consumers from technology risks. The 2022 Edelman Trust Barometer found just over half of Australians trust the government to do the right thing, down 9 …

Why financial institutions need to focus on personalisation, innovation and trust.

Banks and other financial institutions that focus on personalisation, innovation and trust, are more capable of meeting the ever-increasing expectations of their customers. According to recent research by FT Longitude and supported by Genesys: The Challenge of Customer-Centric Banking, banks and financial services that deliver highly personalised and quality experiences are more successful at acquiring …

Why all levels of government need to improve the citizen experience

Providing citizens with fast and efficient access to information and government services is seen as a priority for most federal and state departments as well as local governments across Australia. But most public sector organisations and government institutions, due to their size and complexity, face enormous challenges in improving the citizen experience. Australians now expect …

Unleashing purposeful work. Interview with Tom Scantlebury.

Mark Atterby interviews Tom Scantlebury, CEO and Founder of Sky Blue, about the importance of connecting with customers as humans and exceeding their expectations. Mark Atterby (MA): Can you please provide a background to your career and why you founded Blue Sky? Tom Scantlebury (TM): My background was actually originally in hotels. I was in hotel …

Overcoming the digital experience dilemma

The demand for self-service is understandable. Self-service delivers a range of benefits to businesses and customers alike, including reduced costs and higher customer satisfaction. However, while self-service solutions can deliver major benefits, live voice and chat interactions should not be left behind. They are still an important part of customer service, needing support and investment …

Extra Shifts, New Jobs, and Cutting Costs – How People in Australia are Tackling the Rising Cost of Living

Workers in Australia are looking for new jobs, asking for extra shifts, and switching to cheaper brands as everyday expenses eat up a bigger chunk of their paychecks, new research from Qualtrics shows.  Drawing on insights from 1,020 full- and part-time workers in Australia, the study revealed 51% of respondents say it is harder for …

Just because we can, doesn’t mean we should. Interview with Rik Johnson from Curious Thing.

Mark Atterby interviews Rik Johnson, Head of Solutions at Curious Thing, about the importance of challenging assumptions when it comes to designing customer experiences and conversational AI. Mark Atterby (MA): Please explain your current position and provide a background to your career? Rik Johnson (RJ): I have the best job in the world! As Head …

Staying human in a world obsessed with technology. Interview with Jasmine Gray from Aircall

In a career spanning 25 years, Jasmine Gray, Customer Success Team Manager APAC at cloud based telephony company Aircall, has applied her formula for customer success and experience to a wide variety of roles across multiple organisations. Mark Atterby talks to Jasmine Gray, about her career and what she has learnt about helping customers succeed. …

Why strengthening B2B CX is key to your company’s success

High quality customer service has always been the hidden hero driving company profits. Yet, delivering excellent customer experience (CX) at the business-to-business (B2B) level is much more complex than B2C. Often it involves multiple decision-making parties and significantly higher value or volume of purchases per customer over a lifetime. Changing a vendor is a significant …

Let’s create change and make a difference, together. Interview with CX and change management leader Jane Tyzack.

Being able to connect and work with other people is critical to successful customer experience and change management. Jane Tyzack, founding Director of Change Playbook, has built her long and successful career on her ability to collaborate and work with other people. Mark Atterby recently interviewed Jane about her approach to managing large-scale CX and …