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How to turn the contact centre grind into rewarding work

By Paul Rilstone   Posted in Contact Centre & Channels
Posted on May 6, 2025May 22, 2025

Fronting up to a bricks and mortar premises has ceased to be the default move for customers seeking information about, or assistance with, a supplier’s products or services. In today’s …

Not your typical CX Startup: Local Measure’s frontline-first approach

By Mark Atterby   Posted in Contact Centre & Channels
Posted on April 27, 2025May 20, 2025

In a crowded landscape of customer experience (CX) solutions, Local Measure carved a unique path, one that began not in the traditional contact centre but on the bustling front lines …

AI across generations – Insights to shape better service experiences

By Mark Atterby   Posted in Artificial Intelligence - AI
Posted on April 21, 2025May 16, 2025

Artificial intelligence is no longer a futuristic fantasy, it’s an increasingly pervasive reality shaping how businesses interact with their customers. However, the integration of AI into service delivery isn’t a …

Why customer focus boosts M & A and organic growth in Australian banking

By Jeremy Thomas   Posted in Customer Experience
Posted on April 20, 2025May 13, 2025

Customer centricity: the essential driver of growth, powering both organic expansion and the successful integration of acquired platforms. Small is beautiful, as the old saying has it, but it doesn’t …

Australia’s leadership lag –  a call for urgent action

By Mark Atterby   Posted in Features People
Posted on April 16, 2025May 8, 2025

Australia’s leadership capabilities are facing a critical challenge, struggling to keep pace with evolving best practices and the demands of a future-ready workforce. This lag, according to Nicole Mathers, a …

How to empower contact centre agents to drive performance

By Rod Lester   Posted in Contact Centre & Channels
Posted on April 15, 2025May 6, 2025

Agent engagement and performance are pivotal to the success of contemporary contact centres. As customer expectations escalate, demanding seamless and efficient service across diverse digital channels, agents find themselves at …

Building meaningful connections: Moving beyond transactional relationships

By Mark Atterby   Posted in Customer Experience Employee Experience
Posted on April 8, 2025April 27, 2025

In a world increasingly driven by efficiency and quantifiable outcomes, the subtle art of building meaningful connections often takes a backseat to transactional interactions. Yet, the human desire for genuine …

Protecting your customers: The evolution of digital fraud prevention

By Johan Fantenberg   Posted in Artificial Intelligence - AI Customer Experience
Posted on April 7, 2025April 21, 2025

For years, businesses have grappled with the challenge of balancing robust security measures with a seamless customer experience. The traditional belief that stronger security inevitably leads to greater friction in …

AI revolutionises marketing and behavioural analytics, but education remains key

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Insights and Data Marketing & Brand Experience
Posted on April 2, 2025April 20, 2025

The landscape of marketing analytics has undergone a dramatic transformation in the past two to three years, driven primarily by the surge in artificial intelligence. What was once a complex, …

AI powered Resolution Platform debuts at Zendesk Relate ’25

By Mark Atterby   Posted in Artificial Intelligence - AI Contact Centre & Channels Customer Experience Digital Transformation & Technology
Posted on March 31, 2025April 16, 2025

At its annual Relate conference in Las Vegas, Zendesk unveiled the Zendesk Resolution Platform, a unified solution that integrates the company’s diverse technology offerings. Building upon AI, this platform is …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

Latest Posts

  • How to tackle contact centre team turnover with AI adoption June 11, 2025
  • Forsta and InMoment merger: A new powerhouse in the VoC marketplace June 5, 2025
  • Inside KFC’s global journey to actionable experience management insights June 3, 2025
  • Qualtrics unveils experience agents: Autonomous digital workers, powered by agentic AI May 29, 2025
  • How to transform your company’s contact centre into a blue chip asset May 26, 2025
  • The subscription economy is booming, but so are customer expectations May 22, 2025
  • The silent revolution: Why indirect feedback is a new goldmine May 20, 2025
  • Leveraging AI for customer support triage – Interview with Tom Powers from Catapult May 16, 2025
  • Is digital bullying silently sabotaging your employee experience? May 13, 2025
  • Will RCS outpace SMS as Australia’s top communication tool? May 8, 2025
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