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Why you need to plan for organisational change (And how to do it)

By Efrat Vulfsons   Posted in Digital Transformation & Technology
Posted on November 22, 2021January 31, 2022
Organization change

Nobody likes change. It’s something that we all have to put up with though, given its prevalence in life. Change disrupts everything it touches, throwing your plans into disarray and …

Do you have what it takes to be a modern insights and customer experience leader?

By Elisa Adams   Posted in Customer Experience Customer Insights and Data Employee Experience
Posted on November 17, 2021January 12, 2022

Over the last few years, the role of experience and insights professionals and the associated skills required, has evolved dramatically. Sprout Strategy’s new report, Australian State of Experience & Insights …

Ergon Energy’s brand personality of “the friendly neighbour” depends on its omnichannel strategy

By Mark Atterby   Posted in Contact Centre & Channels Customer Experience Customer Insights and Data
Posted on November 8, 2021December 16, 2021

A subsidiary of Energy Queensland, Ergon distributes electricity to 746,000 customers across most of Queensland. Ergon manages customers across regional and remote areas of the state, from Cape York in …

Why Zoom2u gets a thumbs up for a better delivery experience: Interview with CEO and entrepreneur Steve Orenstein

By Mark Atterby   Posted in Contact Centre & Channels Customer Experience
Posted on November 2, 2021December 8, 2021

Zoom2u was founded in 2014 to provide Australians with a better delivery experience. The pandemic created a massive surge for their service due to the growth in ecommerce and home …

How to get your CEO and CFO excited about Customer Experience

By Rebecca Wilson   Posted in Uncategorized
Posted on October 26, 2021November 29, 2021

Experience management leaders need to go beyond offering simple ROI and financial metrics to justify and validate the value of their customer and employee experience initiatives. They need to convince …

Contact Centre Optimisation – Rethinking the Customer Experience

By EJ Bowen   Posted in Contact Centre & Channels Customer Experience
Posted on October 21, 2021November 22, 2021

Discussion with Jarvous Freeman, leading US authority on CX and contact center optimization,  on how to leverage the contact center to create lifelong customers. Freeman has spent his entire career …

The foundations of a modern data-driven organisation

By Daniel Hand   Posted in Customer Experience Customer Insights and Data
Posted on October 7, 2021November 17, 2021

Customer 360 is essential to connecting with customers As many of us know only too well, key to knowing our customers is listening to them, connecting with them both directly …

Business-to-Business Customer Experience

By Mark Atterby   Posted in Customer Experience Features
Posted on October 5, 2021November 8, 2021

B2B (Business-to-Business) customer experience receives less attention than its B2C counterpart and can often struggle for attention against other corporate priorities. B2B brands who embrace CX, however, can seize the …

Bendigo and Adelaide Bank aims to become Australia’s bank of choice

By Mark Atterby   Posted in Contact Centre & Channels Customer Experience Digital Transformation & Technology
Posted on September 21, 2021November 2, 2021

The Bendigo and Adelaide bank wants to become the bank of choice for Australia within the next five years. Megan Papadopoulos, head of consumer connection, explains how their Customer Experience …

How to engage customers early in their journey with content

By Mark Atterby   Posted in Customer Experience
Posted on September 14, 2021October 26, 2021

Content plays a pivotal role in the digital experiences of customers. Every web page, blog post, tweet, explainer video, ebook, or podcast is an opportunity to create a meaningful brand …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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